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001 EBC1574993
003 MiAaPQ
005 20191126114205.0
006 m o d |
007 cr cnu||||||||
008 191125s2012 xx o ||||0 eng d
020 _a9781780633756
_q(electronic bk.)
020 _z9781843347095
035 _a(MiAaPQ)EBC1574993
035 _a(Au-PeEL)EBL1574993
035 _a(CaPaEBR)ebr10815597
035 _a(CaONFJC)MIL548924
035 _a(OCoLC)865332725
040 _aMiAaPQ
_beng
_erda
_epn
_cMiAaPQ
_dMiAaPQ
050 4 _aHM742.B37 2012eb
082 0 _a302.30285
100 1 _aBasset, Hervé.
_986535
245 1 0 _aFrom Science 2. 0 to Pharma 3. 0 :
_bSemantic Search and Social Media in the Pharmaceutical Industry and Stm Publishing.
264 1 _aWitney :
_bElsevier Science & Technology,
_c2012.
264 4 _c©2012.
300 _a1 online resource (293 pages)
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
490 1 _aChandos Publishing Social Media Ser.
505 0 _aCover -- From Science 2.0 to Pharma 3.0: Semantic search and social media in the pharmaceutical industry and STM publishing -- Copyright -- Contents -- List of figures -- List of abbreviations -- Acknowledgements -- Note -- About the authors -- Notes -- Introduction -- Notes -- Part 1 From Science 2.0 (2000-2010) … -- 1 The Web 2.0 revolution and the promise of Science 2.0 -- The web as a platform: web services, the cloud and the app -- Harnessing collective intelligence -- Data as the 'next Intel Inside' -- Notes -- 2 The state of Science 2.0 -- A reluctance to change -- Scepticism about the promise of Science 2.0 -- The lack of a supportive environment -- Conclusion -- Note -- Part 2 … and Pharma 2.0 … -- 3 Health 2.0 and beyond -- 2.0 becomes social media -- Big promises: is there a pot of gold? -- Leading Health 2.0 and social media sites and applications -- Notes -- 4 The digital pharma industry -- The pharma industry adopts … -- The pharma industry watches … -- The pharma industry remains cautious: the dark face of SoMe -- Notes -- Part 3 … to Pharma 3.0 (2010-) -- 5 The semantic search in life sciences -- Semantic? What's this? -- What do researchers expect? -- A survey of biomedical semantic interfaces -- The future will be semantic -- The semantic for pharmas -- Notes -- 6 Enterprise 2.0 and Web 3.0 -- Enterprise 2.0 -- MS SharePoint 2010 -- And the next revolutions are? -- Conclusion -- Notes -- 7 The next 3.0 -- Science 3.0 -- Pharma 3.0 -- Big STM 3.0 -- Notes -- Conclusion -- Science 2.0 -- Health 2.0, digital marketing and Pharma 3.0 -- Big STM and big pharma -- Web 3.0 -- Notes -- References -- Index.
520 _aScience 2.0 uses the resources of Web 2.0 to communicate between scientists, and with the general public. Web 3.0, in turn, has brought disruptive technologies such as semantic search, cloud computing and mobile applications into play. The term Pharma 3.0 anticipates the future relationship between drug makers and doctors with their patients in light of such technology. From Science 2.0 to Pharma 3.0 examines these developments, discussing the best and worst of Web 2.0 in science communication and health. Successes such as the Open Access phenomena and also less successful networks are covered. This title is divided into three parts. The first part considers the Web 2.0 revolution, and the promise of its impact on science communication and the state of Science 2.0. The second part looks at impact on Pharma and Health, including attempts to utilise digital in Pharma. The last part looks at the promising disruptive technologies of Web 3.0, including semantic search in biomedicine and enterprise platforms. The book concludes by looking forward to developments of '3.0' in Pharma and STM publishing. Gives a global overview of success and failure in Science 2.0 Presents useful stories and lessons learned Gives a clear view of how semantic search is present in science platforms and its potential in STM publishing.
588 _aDescription based on publisher supplied metadata and other sources.
590 _aElectronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2019. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
650 0 _aOnline social network.;Pharmaceutical industry.
_986536
655 4 _aElectronic books.
_986537
700 1 _aSilber, Denise.
_986538
700 1 _aStuart, David.
_986539
776 0 8 _iPrint version:
_aBasset, Hervé
_tFrom Science 2. 0 to Pharma 3. 0 : Semantic Search and Social Media in the Pharmaceutical Industry and Stm Publishing
_dWitney : Elsevier Science & Technology,c2012
_z9781843347095
797 2 _aProQuest (Firm)
830 0 _aChandos Publishing Social Media Ser.
_986540
856 4 0 _uhttps://ebookcentral.proquest.com/lib/thebc/detail.action?docID=1574993
_zClick to View
887 _aEBK
942 _cEBK
999 _c84122
_d84122