000 03313nam a22004573i 4500
001 EBC4789572
003 MiAaPQ
005 20191126092649.0
006 m o d |
007 cr cnu||||||||
008 191125s2014 xx o ||||0 eng d
020 _a9781781387566
_q(electronic bk.)
020 _z9781781381373
035 _a(MiAaPQ)EBC4789572
035 _a(Au-PeEL)EBL4789572
035 _a(CaPaEBR)ebr11332320
035 _a(OCoLC)970638751
040 _aMiAaPQ
_beng
_erda
_epn
_cMiAaPQ
_dMiAaPQ
050 4 _aHD59.S967 2014
082 0 _a659.2
100 1 _aBieri, Alexander.
_942489
245 1 0 _aCrisis, Credibility and Corporate History.
250 _a1st ed.
264 1 _aOxford :
_bLiverpool University Press,
_c2014.
264 4 _c©2014.
300 _a1 online resource (164 pages)
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
490 1 _aInternational Council on Archives Studies LUP Ser.
505 0 _aCover -- Contents -- Figures -- Foreword -- 1. Marking Out the Extremes in Corporate History -- Jonathan Steffen -- Clemens Wischermann -- 2. Novel Approaches in Corporate History: Selected Examples -- Henning Morgen -- Lionel Loew -- 3. Historical Writing: No More Tales of Heroes and Myths! -- Thilo Jungkind -- Birgitte Possing -- Joachim Scholtyseck -- 4. Scientific Credibility and Getting Across the Message: Can we Bridge the Gap? -- Karl-Peter Ellerbrock -- Thomas Inglin -- 5. The Global Scale of Corporate History: Changing Expectations in Changing Environments -- Alexander L. Bieri -- Paul Lasewicz -- Yuko Matsuzaki -- Index -- Contributors -- 5 The Global Scale of Corporate History: Changing Expectations in Changing Environments -- Contents -- Figures -- Foreword -- David A. Leitch, Secretary General of the ICA -- Marking Out the Extremes in Corporate History -- Jonathan Steffen -- Clemens Wischermann -- Novel Approaches in Corporate History: Selected Examples -- Henning Morgen -- Lionel Loew -- Historical Writing: No More Tales of Heroes and Myths! -- Thilo Jungkind -- Birgitte Possing -- Joachim Scholtyseck -- Scientific Credibility and Getting Across the Message: Can we Bridge the Gap? -- Karl-Peter Ellerbrock -- Thomas Inglin -- The Global Scale of Corporate History: Changing Expectations in Changing Environments -- Alexander L. Bieri -- Paul Lasewicz -- Yuko Matsuzaki -- Index -- Contributors.
520 _aThis book explores the use of corporate history for communication and marketing purposes.
588 _aDescription based on publisher supplied metadata and other sources.
590 _aElectronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2019. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
650 0 _aCorporations--Public relations--Congresses.
_942490
655 4 _aElectronic books.
_942491
776 0 8 _iPrint version:
_aBieri, Alexander
_tCrisis, Credibility and Corporate History
_dOxford : Liverpool University Press,c2014
_z9781781381373
797 2 _aProQuest (Firm)
830 0 _aInternational Council on Archives Studies LUP Ser.
_942492
856 4 0 _uhttps://ebookcentral.proquest.com/lib/thebc/detail.action?docID=4789572
_zClick to View
887 _aEBK
942 _cEBK
999 _c73979
_d73979