TY  - BOOK
AU  - Finlay, Steven
TI  - Predictive Analytics, Data Mining and Big Data : : Myths, Misconceptions and Methods
SN  - 9781137379276
U1  - 658.83 
PY  - 2014///
CY  - United Kingdom
PB  - Palgrave Macmillan
KW  - Organizational Theory and Behaviour
KW  - Business Mathematics and Systems
KW  - Business Strategy and Competition
KW  - Research and Development
N2  - This in-depth guide provides managers with a solid understanding of data and data trends, the opportunities that it can offer to businesses, and the dangers of these technologies. Written in an accessible style, Steven Finlay provides a contextual roadmap for developing solutions that deliver benefits to organizations
ER  -