TY  - BOOK
AU  - Forsyth, Mark
TI  - The Elements of Eloquence: How to Turn the Perfect English Phrase
SN  - 9781848317338
U1  - 808.04 
PY  - 0000///042014///
CY  - United Kingdom
PB  - Icon Books Ltd
KW  - English
KW  -  Language: History & General Works
KW  - Creative Writing & Creative Writing Guides
N2  - In an age unhealthily obsessed with substance, this is a book on the importance of pure style, from the bestselling author of The Etymologicon and The Horologicon. From classic poetry to pop lyrics and from the King James Bible to advertising slogans, Mark Forsyth explains the secrets that make a phrase - such as 'Tiger, Tiger, burning bright', or 'To be or not to be' - memorable. In his inimitably entertaining and witty style he takes apart famous lines and shows how you too can write like Shakespeare or Oscar Wilde. Whether you're aiming for literary immortality or just an unforgettable one-liner, The Elements of Eloquence proves that you don't need to have anything to say - you simply need to say it well
ER  -