TY  - BOOK
AU  - Bridge, Simon
AU  - Hegarty, Cecilia 
TI  - Beyond the Business Plan: 10 Principles for New Venture Explorers
SN  - 9781137332868
U1  - 658.11  
PY  - 0000///112013///
CY  - United Kingdom
PB  - Palgrave Macmillan
KW  -  Entrepreneurship
KW  -  Business strategy
KW  - Business communication & presentation
N2  - This insightful practical guide argues that the traditional business plan may not be appropriate for many new ventures and presents an alternative, effectual approach that encourages flexibility and development through exploration and experience. 10 principles demonstrate how to respond better to uncertainty during the business development process
ER  -