Bridge, Simon <br/><br/>
Beyond the Business Plan: 10 Principles for New Venture Explorers 

 - United Kingdom;  Palgrave Macmillan;  11 Oct 2013 
 - 294 Pages;  Hardback 
<br/><br/> This insightful practical guide argues that the traditional business plan may not be appropriate for many new ventures and presents an alternative, effectual approach that encourages flexibility and development through exploration and experience. 10 principles demonstrate how to respond better to uncertainty during the business development process. 
<br/><br/><label>ISBN: </label>9781137332868 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Entrepreneurship<br/> Business strategy<br/>Business communication & presentation
<br/><br/><label>Dewey Class. No.: </label>658.11