TY  - ADVS
ED  - Kanopy (Firm)
TI  - Marketings Four P's The Consumer Angle
PY  - 2015///
CY  - [San Francisco, California, USA]
PB  - Kanopy Streaming
KW  - Marketing; Advertising and PR
N1  - Title from title frames; In Process Record; Originally produced by Marcom Projects in 2009
N2  - Students learn the traditional four Ps of marketing strategy - Product, Place, Price and Promotion - and more importantly, how a focus consumer is at the core of them all. With pertinent examples from popular, everyday brands, students gain an understanding of how pricing strategies really work, how marketers target different consumers with identical products, and where positioning and branding meet profit. (Learning Seed, USA)
UR  - https://britishcouncil.kanopy.com/node/55278
UR  - https://www.kanopy.com/node/55278/external-image
ER  -