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The Filter Bubble: What the Internet is Hiding from You

By: Publication details: United Kingdom; Penguin Books Ltd; 01 Mar 2012Description: 294 Pages; PaperbackISBN:
  • 9780241954522
Subject(s): DDC classification:
  • 004.67
Summary: Imagine a world where all the news you see is defined by your salary, where you live, and who your friends are. Imagine a world where you never discover new ideas. And where you can't have secrets. Welcome to 2011. Google and Facebook are already feeding you what they think you want to see. Advertisers are following your every click. Your computer monitor is becoming a one-way mirror, reflecting your interests and reinforcing your prejudices. The internet is no longer a free, independent space. It is commercially controlled and ever more personalised. "The Filter Bubble" reveals how this hidden web is starting to control our lives - and shows what we can do about it.
Holdings
Item type Current library Call number Status Date due Barcode Item holds
Book Adult and Young Adult 15-17 Karachi Computing and the Internet 004.67 (Browse shelf(Opens below)) Available PKLC005794
Book Adult and Young Adult 15-17 Lahore Computing and the Internet 004.67 (Browse shelf(Opens below)) Available PKLC008532
Total holds: 0

Imagine a world where all the news you see is defined by your salary, where you live, and who your friends are. Imagine a world where you never discover new ideas. And where you can't have secrets. Welcome to 2011. Google and Facebook are already feeding you what they think you want to see. Advertisers are following your every click. Your computer monitor is becoming a one-way mirror, reflecting your interests and reinforcing your prejudices. The internet is no longer a free, independent space. It is commercially controlled and ever more personalised. "The Filter Bubble" reveals how this hidden web is starting to control our lives - and shows what we can do about it.

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