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English Media Texts – Past and Present : Language and textual structure.

By: Publisher: Philadelphia : John Benjamins Publishing Company, 2000Copyright date: ©2000Description: 1 online resource (304 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9789027298959
Subject(s): Genre/Form: Additional physical formats: Print version:: English Media Texts – Past and Present : Language and textual structureDDC classification:
  • 302.23/01/4
LOC classification:
  • P96.L34 -- E54 2000eb
Online resources:
Contents:
ENGLISH MEDIA TEXTS - PAST AND PRESENT -- Editorial page -- Title page -- LCC data -- Table of Contents -- Introduction -- Part 1. News, Headlines, Advertisements: How Newspapers Developed -- 1. ZEN: Preparing the Zurich English Newspaper Corpus1 -- 2. Pamphlets and Early Newspapers -- 3. The Emergence and Development of Headlines in British Newspapers -- 4. Women and Headline-Policy in German and English Local Daily Newspapers -- 5. Two Hundred Years of Advertising in The Times -- 6. "Look how Sexist our Advert is!" -- Part 2. The Genres of Present-day Newspapers: A Critical View -- 7. Newspaper Genres and Newspaper English -- 8. From Genre to Sentence: The Leading Article and its Linguistic Realization -- 9. News Stories and News Events -- 10. Kenneth Starr and Us -- Part 3. The Challenge of Television -- 11. Towards an Analysis of Interpersonal Meaning in Daytime Talk Shows -- 12. Verbal Turn-Taking and Picture Turn-Taking in TV Interviews -- 13. Multilingualism and the Modes of TV Advertising -- Index -- The PRAGMATICS AND BEYOND NEW SERIES.
Summary: This book is among the first to combine a historical view of media texts with a critical look at their textual diversity today. The thirteen chapters cover corpora of early news-papers and pamphlets, present-day news stories and commentaries, TV talk shows and commercials as well as internet presentations. The studies focus on the wide range of text types in 18th century newspapers and the interpersonal strategies of pamphlets; they pursue the development of the persuasive potential of headlines and advertisements right down to the sophisticated postmodernist and multilingual examples of today. Other topics are the definition and structure of news stories and commentaries, the interpersonal and multi-modal aspects of talkshows, and more radically, the questioning of the journalist's role in the age of the internet. Generally the stress is on the attention-getting side of media texts rather than on the manipulative qualities investigated by critical discourse analysis.
Holdings
Item type Current library Call number Status Date due Barcode Item holds
Ebrary Ebrary Afghanistan Available EBKAF00045283
Ebrary Ebrary Algeria Available
Ebrary Ebrary Cyprus Available
Ebrary Ebrary Egypt Available
Ebrary Ebrary Libya Available
Ebrary Ebrary Morocco Available
Ebrary Ebrary Nepal Available EBKNP00045283
Ebrary Ebrary Sudan Available
Ebrary Ebrary Tunisia Available
Total holds: 0

ENGLISH MEDIA TEXTS - PAST AND PRESENT -- Editorial page -- Title page -- LCC data -- Table of Contents -- Introduction -- Part 1. News, Headlines, Advertisements: How Newspapers Developed -- 1. ZEN: Preparing the Zurich English Newspaper Corpus1 -- 2. Pamphlets and Early Newspapers -- 3. The Emergence and Development of Headlines in British Newspapers -- 4. Women and Headline-Policy in German and English Local Daily Newspapers -- 5. Two Hundred Years of Advertising in The Times -- 6. "Look how Sexist our Advert is!" -- Part 2. The Genres of Present-day Newspapers: A Critical View -- 7. Newspaper Genres and Newspaper English -- 8. From Genre to Sentence: The Leading Article and its Linguistic Realization -- 9. News Stories and News Events -- 10. Kenneth Starr and Us -- Part 3. The Challenge of Television -- 11. Towards an Analysis of Interpersonal Meaning in Daytime Talk Shows -- 12. Verbal Turn-Taking and Picture Turn-Taking in TV Interviews -- 13. Multilingualism and the Modes of TV Advertising -- Index -- The PRAGMATICS AND BEYOND NEW SERIES.

This book is among the first to combine a historical view of media texts with a critical look at their textual diversity today. The thirteen chapters cover corpora of early news-papers and pamphlets, present-day news stories and commentaries, TV talk shows and commercials as well as internet presentations. The studies focus on the wide range of text types in 18th century newspapers and the interpersonal strategies of pamphlets; they pursue the development of the persuasive potential of headlines and advertisements right down to the sophisticated postmodernist and multilingual examples of today. Other topics are the definition and structure of news stories and commentaries, the interpersonal and multi-modal aspects of talkshows, and more radically, the questioning of the journalist's role in the age of the internet. Generally the stress is on the attention-getting side of media texts rather than on the manipulative qualities investigated by critical discourse analysis.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2019. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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