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We First: How Brands and Consumers Use Social Media to Build a Better World

By: Publication details: United Kingdom: Palgrave Macmillan; 2012Description: 250 Pages; PaperbackISBN:
  • 9780230341630
Subject(s): DDC classification:
  • 658.8
Summary: Combining social media tools with socially conscious brands, the two major trendsshaping tomorrow's consumer climate, Simon Mainwaring presents a visionary new model for companies and organizations to maximize both their own visibility and their contribution to the greater good. He shows how brands can leverage social media to build consumer goodwill, loyalty and profit, as well as how consumers can use their new social networking power to drive sustainable change in the business world. Using case studies from Procter & Gamble, Pepsi, Wal-Mart, Starbucks, Toyota, Nike, Patagonia, and more, as well as the latest in social business technology, Mainwaring offers an actionable blueprint for prosperity and renewal that speaks to marketers and consumers alike.
Holdings
Item type Current library Call number Status Date due Barcode Item holds
Book Adult and Young Adult 15-17 Karachi Computing and the Internet 658.8 (Browse shelf(Opens below)) Available PKLC013915
Book Adult and Young Adult 15-17 Lahore Computing and the Internet 658.8 (Browse shelf(Opens below)) Available PKLC019010
Total holds: 0

Combining social media tools with socially conscious brands, the two major trendsshaping tomorrow's consumer climate, Simon Mainwaring presents a visionary new model for companies and organizations to maximize both their own visibility and their contribution to the greater good. He shows how brands can leverage social media to build consumer goodwill, loyalty and profit, as well as how consumers can use their new social networking power to drive sustainable change in the business world. Using case studies from Procter & Gamble, Pepsi, Wal-Mart, Starbucks, Toyota, Nike, Patagonia, and more, as well as the latest in social business technology, Mainwaring offers an actionable blueprint for prosperity and renewal that speaks to marketers and consumers alike.

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