Digital Libraries

Amazon cover image
Image from Amazon.com

Rethinking Reputation : How PR Trumps Marketing and Advertising in the New Media World

By: Contributor(s): Publication details: United Kingdom; Palgrave Macmillan; 2013Description: 239 Pages; PaperbackISBN:
  • 9781137278708
Subject(s): DDC classification:
  • 659.2
Summary: Once just the icing on a good campaign, PR is now the lynchpin of any reputation management strategy. Little wonder, in a time when even minor gaffes can ruin the careers of politicians, celebrities, athletes and high-flying CEOs - and a single well-placed endorsement can launch an unknown startup into the stratosphere. In Rethinking Reputation, public relations gurus Fraser Seitel and John Doorley examine the pivotal PR moments of recent years - including the BP oil spill and the 2012 Republican primaries - to glean the dos and don'ts for the new media world. They show everyone from mom-and-pop shops to Fortune 500 companies how to wield the power of word-of-mouth, relationships, and publicity to maximize coverage and minimize harm. In between, they illustrate the character-based communication strategies that have bulletproofed countless businesses - and how you can use them too.
Holdings
Item type Current library Call number Status Notes Date due Barcode Item holds
Book Adult and Young Adult 15-17 Karachi Business and Economics 659.2 (Browse shelf(Opens below)) Withdrawn Not For Loan Book Bazaar PKLC013924
Book Adult and Young Adult 15-17 Lahore In Store 659.2 (Browse shelf(Opens below)) Withdrawn For Sale PKLC019009
Total holds: 0

Once just the icing on a good campaign, PR is now the lynchpin of any reputation management strategy. Little wonder, in a time when even minor gaffes can ruin the careers of politicians, celebrities, athletes and high-flying CEOs - and a single well-placed endorsement can launch an unknown startup into the stratosphere. In Rethinking Reputation, public relations gurus Fraser Seitel and John Doorley examine the pivotal PR moments of recent years - including the BP oil spill and the 2012 Republican primaries - to glean the dos and don'ts for the new media world. They show everyone from mom-and-pop shops to Fortune 500 companies how to wield the power of word-of-mouth, relationships, and publicity to maximize coverage and minimize harm. In between, they illustrate the character-based communication strategies that have bulletproofed countless businesses - and how you can use them too.

There are no comments on this title.

to post a comment.