Rethinking Reputation : How PR Trumps Marketing and Advertising in the New Media World
Publication details: United Kingdom; Palgrave Macmillan; 2013Description: 239 Pages; PaperbackISBN:- 9781137278708
- 659.2
Item type | Current library | Call number | Status | Notes | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
Book Adult and Young Adult 15-17 | Karachi Business and Economics | 659.2 (Browse shelf(Opens below)) | Withdrawn Not For Loan | Book Bazaar | PKLC013924 | ||
Book Adult and Young Adult 15-17 | Lahore In Store | 659.2 (Browse shelf(Opens below)) | Withdrawn | For Sale | PKLC019009 |
Once just the icing on a good campaign, PR is now the lynchpin of any reputation management strategy. Little wonder, in a time when even minor gaffes can ruin the careers of politicians, celebrities, athletes and high-flying CEOs - and a single well-placed endorsement can launch an unknown startup into the stratosphere. In Rethinking Reputation, public relations gurus Fraser Seitel and John Doorley examine the pivotal PR moments of recent years - including the BP oil spill and the 2012 Republican primaries - to glean the dos and don'ts for the new media world. They show everyone from mom-and-pop shops to Fortune 500 companies how to wield the power of word-of-mouth, relationships, and publicity to maximize coverage and minimize harm. In between, they illustrate the character-based communication strategies that have bulletproofed countless businesses - and how you can use them too.
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