Crisis, Credibility and Corporate History.

By: Bieri, AlexanderSeries: International Council on Archives Studies LUP SerPublisher: Oxford : Liverpool University Press, 2014Copyright date: ©2014Edition: 1st edDescription: 1 online resource (164 pages)Content type: text Media type: computer Carrier type: online resourceISBN: 9781781387566Subject(s): Corporations--Public relations--CongressesGenre/Form: Electronic books. Additional physical formats: Print version:: Crisis, Credibility and Corporate HistoryDDC classification: 659.2 LOC classification: HD59.S967 2014Online resources: Click to View
Contents:
Cover -- Contents -- Figures -- Foreword -- 1. Marking Out the Extremes in Corporate History -- Jonathan Steffen -- Clemens Wischermann -- 2. Novel Approaches in Corporate History: Selected Examples -- Henning Morgen -- Lionel Loew -- 3. Historical Writing: No More Tales of Heroes and Myths! -- Thilo Jungkind -- Birgitte Possing -- Joachim Scholtyseck -- 4. Scientific Credibility and Getting Across the Message: Can we Bridge the Gap? -- Karl-Peter Ellerbrock -- Thomas Inglin -- 5. The Global Scale of Corporate History: Changing Expectations in Changing Environments -- Alexander L. Bieri -- Paul Lasewicz -- Yuko Matsuzaki -- Index -- Contributors -- 5 The Global Scale of Corporate History: Changing Expectations in Changing Environments -- Contents -- Figures -- Foreword -- David A. Leitch, Secretary General of the ICA -- Marking Out the Extremes in Corporate History -- Jonathan Steffen -- Clemens Wischermann -- Novel Approaches in Corporate History: Selected Examples -- Henning Morgen -- Lionel Loew -- Historical Writing: No More Tales of Heroes and Myths! -- Thilo Jungkind -- Birgitte Possing -- Joachim Scholtyseck -- Scientific Credibility and Getting Across the Message: Can we Bridge the Gap? -- Karl-Peter Ellerbrock -- Thomas Inglin -- The Global Scale of Corporate History: Changing Expectations in Changing Environments -- Alexander L. Bieri -- Paul Lasewicz -- Yuko Matsuzaki -- Index -- Contributors.
Summary: This book explores the use of corporate history for communication and marketing purposes.
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Cover -- Contents -- Figures -- Foreword -- 1. Marking Out the Extremes in Corporate History -- Jonathan Steffen -- Clemens Wischermann -- 2. Novel Approaches in Corporate History: Selected Examples -- Henning Morgen -- Lionel Loew -- 3. Historical Writing: No More Tales of Heroes and Myths! -- Thilo Jungkind -- Birgitte Possing -- Joachim Scholtyseck -- 4. Scientific Credibility and Getting Across the Message: Can we Bridge the Gap? -- Karl-Peter Ellerbrock -- Thomas Inglin -- 5. The Global Scale of Corporate History: Changing Expectations in Changing Environments -- Alexander L. Bieri -- Paul Lasewicz -- Yuko Matsuzaki -- Index -- Contributors -- 5 The Global Scale of Corporate History: Changing Expectations in Changing Environments -- Contents -- Figures -- Foreword -- David A. Leitch, Secretary General of the ICA -- Marking Out the Extremes in Corporate History -- Jonathan Steffen -- Clemens Wischermann -- Novel Approaches in Corporate History: Selected Examples -- Henning Morgen -- Lionel Loew -- Historical Writing: No More Tales of Heroes and Myths! -- Thilo Jungkind -- Birgitte Possing -- Joachim Scholtyseck -- Scientific Credibility and Getting Across the Message: Can we Bridge the Gap? -- Karl-Peter Ellerbrock -- Thomas Inglin -- The Global Scale of Corporate History: Changing Expectations in Changing Environments -- Alexander L. Bieri -- Paul Lasewicz -- Yuko Matsuzaki -- Index -- Contributors.

This book explores the use of corporate history for communication and marketing purposes.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2019. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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