Gamechangers : Creating Innovative Strategies for Business and Brands; New Approaches to Strategy, Innovation and Marketing.

By: Fisk, PeterPublisher: New York : John Wiley & Sons, Incorporated, 2015Copyright date: ©2015Edition: 1st edDescription: 1 online resource (317 pages)Content type: text Media type: computer Carrier type: online resourceISBN: 9781118956953Subject(s): BUSINESS & ECONOMICS / Strategic PlanningGenre/Form: Electronic books. Additional physical formats: Print version:: Gamechangers : Creating Innovative Strategies for Business and Brands; New Approaches to Strategy, Innovation and MarketingDDC classification: 658.4/012 LOC classification: HD30.28 -- .F5724 2015ebOnline resources: Click to View
Contents:
Intro -- GAMECHANGER: ARE YOU READY TO CHANGE THE WORLD? CREATING INNOVATIVE STRATEGIES FOR BUSINESS AND BRANDS -- CONTENTS -- INTRODUCTION: ARE YOU READY TO CHANGE THE WORLD? CHANGE THE GAME, DON'T JUST PLAY THE GAME -- HOW WILL YOU CHANGE YOUR GAME? -- WHO ARE THE GAMECHANGERS? -- ARE YOU READY TO GET STARTED? -- PART 1 ARE YOU READY? -- 1 PLAY -- WHAT'S YOUR GAME? -- LIVING IN THE ZIGZAG ZEITGEIST -- THE END OF THE WORLD AS WE KNOW IT -- WHERE THE FUTURE BEGINS -- WE ARE ALL IN THE IDEAS BUSINESS -- 2 Change -- WORLD CHANGING -- ACCELERATING EXPONENTIALLY -- EXPLORING NEW POSSIBILITIES -- PLAYING A DIFFERENT GAME -- HOW WILL YOU CHANGE THE GAME? -- BE A REALITY DISTORTION FIELD -- 3 Win -- CHANGING THE WORLD, RIGHT NOW -- HOW DO THEY WIN? -- ARE YOU READY TO CHANGE THE WORLD? -- PART 2 CHANGE THE GAME -- 4 Think -- 4.1 IDEAS . . . THE POWER OF IMAGINATION -- 4.2 AUDACIOUS . . . CREATING IDEAS WITH ATTITUDE -- 4.3 FORESIGHT . . . THINKING FROM THE FUTURE BACK -- 4.4 AMBITION . . . FINDING YOUR PURPOSE -- 4.5 RETHINK . . . SEE THINGS DIFFERENTLY -- 4.6 QUESTION TIME . . . DEFINING THE RIGHT PROBLEM -- 4.7 BE CREATIVE . . . CURIOUS AND CONNECTED -- 4.8 LESS IS MORE . . . WHAT TO DO WITH TOO MANY IDEAS -- 4.9 IDEAS FACTORY . . . BUILDING A WORLD OF IMAGINATION -- 5 Explore -- 5.1 KALEIDSCOPES . . . MAKING SENSE OF CHANGING MARKETS -- 5.2 REORDER . . . TECTONIC SHIFTS IN MARKETS -- 5.3 EASTWARDS . . . REAWAKENING THE ASIAN TIGER -- 5.4 SOUTHWARDS . . . AFRICA AND LATIN AMERICA -- 5.5 TRIBES . . . REDEFINING MARKETS BY ATTITUDE -- 5.6 MILLENNIALS . . . THE SHIFT TO GEN Y -- 5.7 WOMEN . . . THE SHIFT TO FEMALE -- 5.8 INSIGHTS . . . FINDING WHAT REALLY MATTERS -- 5.9 TRENDS . . . THE SHIFT IN PRIORITIES -- 6 Disrupt -- 6.1 GROWTH . . . FINDING THE HOTSPOTS AND WHITESPACES -- 6.2 DISRUPT . . . BREAKING THE OLD RULES.
6.3 VISION . . . IMAGINING A BETTER PLACE -- 6.4 CHOICES . . . DEVELOPING AWINNING STRATEGY -- 6.5 FRAME . . . DEFINING YOUR OWN SPACE -- 6.6 SHAPE . . . WRITING THE NEW RULES OF THE GAME -- 6.7 PIVOT . . . MOVING FROM MEDIOCRITY TO MAGIC -- 6.8 HORIZONS . . . ROADMAP TO A BETTER FUTURE -- 6.9 PLAY . . . WINNING THE NEW GAME -- 7 Inspire -- 7.1 PURPOSEFUL . . . BRANDS MAKE LIFE BETTER -- 7.2 ESSENCE . . . FINDING THE IDEA THAT DEFINES PEOPLE -- 7.3 ELEVATE . . . ENABLING PEOPLE TO ACHIEVE MORE -- 7.4 ACTIVATE . . . BRINGING BRANDS TO LIFE -- 7.5 PLATFORMS . . . CREATING SPACE TO EXPLORE AND ENGAGE -- 7.6 PROPOSITIONS . . . MAKING BRANDS SPECIFIC AND RELEVANT -- 7.7 STRETCH . . . EXTENDING BRANDS TO NEW MARKETS -- 7.8 PORTFOLIOS . . . ARCHITECTURES AND OPTIMIZATION -- 7.9 EVERYTHING . . . BECOMING A BRAND COMPANY -- 8 Design -- 8.1 INNOVATION . . . MAKING THE WORLD A BETTER PLACE -- 8.2 CREATE . . . DIVERGE AND BE DEVIANT -- 8.3 DESIGN . . . ENGAGE WITH FUNCTION AND FORM -- 8.4 BREAKTHROUGHS . . . CREATING TODAY AND TOMORROW -- 8.5 INTEGRATE . . . INNOVATING EVERY ASPECT OF BUSINESS -- 8.6 BUSINESS MODELS . . . HOW THE BUSINESS WORKS -- 8.7 SIMPLER . . . THE ULTIMATE SOPHISTICATION -- 8.8 CHEAPER . . . FRUGAL THINKING TO FIND YOUR 'JUGAARD' -- 8.9 TOGETHER . . . COLLABORATIVE, BETTER AND FASTER -- 9 Resonate -- 9.1 RESONANCE . . . IN SYNC WITH YOUR AUDIENCE -- 9.2 IN CONTEXT . . . IT'S ABOUT MY WORLD, NOT YOURS -- 9.3 IN TIME . . . REAL-TIME, FAST AND TOPICAL -- 9.4 ON DEMAND . . . WHEN, WHERE AND HOW I WANT IT -- 9.5 MOMENT OF TRUTH . . . THE FOUR 'RESONANCE POINTS' -- 9.6 CREATING CONTENT . . . THAT IS 'LIQUID AND LINKED' -- 9.7 STORYTELLING . . . TURNING IDEAS INTO MEMORABLE STORIES -- 9.8 CONTAGIOUS . . . CATCHING THE IDEAS VIRUS -- 9.9 EXPERIENTIAL . . . FORGET ADS AND IMAGES, THINK PEOPLE -- 10 Enable.
10.1 EXPERIENCES . . . SEE ME, FEEL ME, THRILL ME -- 10.2 ENABLING . . . IT'S NOT WHAT I BUY, IT'S WHAT I DO WITH IT -- 10.3 ENHANCING . . . STREAMLINING AND ELABORATING -- 10.4 EDUCATING . . . INCREASING THE POTENTIAL IMPACT -- 10.5 ENRICHING . . . ADDING EMOTION AND PERCEIVED VALUE -- 10.6 INTELLIGENT . . . BIG DATA-DRIVEN EXPERIENCES -- 10.7 DIGITAL . . . SOCIAL, LOCAL AND MOBILE -- 10.8 INTEGRATED . . . THE BRAND'S EXO-SKELETON -- 10.9 ENDURING . . . DOUBLE-LOOPED EXPERIENCES -- 11 Mobilize -- 11.1 RELATIONSHIPS . . . LOYALTY TO EACH OTHER, NOT TO BRANDS -- 11.2 NETWORKS . . . EXPONENTIAL VALUE OF CONNECTEDNESS -- 11.3 SOCIAL . . . PEOPLE MAKE NETWORKS WORK -- 11.4 ADVOCACY . . . BUILDING A GROUNDSWELL OF INFLUENCE -- 11.5 COMMUNITIES . . . TOGETHER WITH A SHARED PASSION -- 11.6 COLLABORATING . . . DOING MORE TOGETHER WITH CUSTOMERS -- 11.7 CURATING . . . MAKING LIFE SIMPLER TOGETHER -- 11.8 SHARING . . . SHARING IS FUN, PROFITABLE AND GOOD -- 11.9 MOVEMENTS . . . MARKETS WITH A MISSION -- 12 Impact -- 12.1 POSITIVE VALUE . . . BUSINESS THAT ADDS TO THE WORLD -- 12.2 CUSTOMER VALUE . . . ACHIEVING MORE FOR CUSTOMERS -- 12.3 ECONOMIC VALUE . . . CAPTURING THE FUTURE POTENTIAL -- 12.4 SUSTAINING VALUE . . . SUSTAINED AND SUSTAINABLE -- 12.5 CREATIVE GOOD . . . INNOVATING TO MAKE LIFE BETTER -- 12.6 CIRCULAR ECONOMY . . . NET POSITIVE BUSINESS MODEL -- 12.7 CIRCULAR STRATEGIES . . . MOVING FROM LINEAR TO CIRCULAR -- 12.8 TOGETHER . . . ENABLING PEOPLE TO DO MORE GOOD -- 12.9 LEGACY . . . WHAT YOUR BRAND LEAVES BEHIND -- 13 Amplify -- 13.1 AMPLIFYING . . . THE CAPACITY TO ACHIEVE MORE -- 13.2 AMPLIFIERS . . . HOW A BUSINESS ACHIEVES MORE -- 13.3 LEADERSHIP . . . INSPIRING AND ENABLING PEOPLE -- 13.4 CREATIVES . . . INNOVATIVE PEOPLE ARE DIFFERENT -- 13.5 MINDFUL . . . HARNESSING THE ENTREPRENEURIAL MIND.
13.6 COGNITION . . . CHANGE YOUR BRAIN TO CHANGE YOUR GAME -- 13.7 SPEEDBOATS . . . WINNING AS A SMALL BUSINESS -- 13.8 SUPERTANKERS . . . WINNING AS A LARGE BUSINESS -- 13.9 GAMECHANGER . . . BOLD, BRAVE AND BRILLIANT -- PART 3 THE GAMECHANGERS -- WHO ARE THE GAMECHANGERS? -- 'GAMECHANGERS' BY SECTOR AND REGION -- 14 Futurestore -- SMART SHOPPERS, SMART STORES -- DIGITAL HYBRIDS, DATA AND MOBILE -- GAMECHANGERS -- 15 Futurebank -- LIFE FLOWS BETTER -- ESCAPE THE BRANCH -- MONEY ENABLES MORE -- GAMECHANGERS -- 16 Futurehealth -- PERSONAL, PREDICTIVE AND POSITIVE -- DIGITAL AND MOBILE, CATALYSTS OF CHANGE -- GAMECHANGERS -- 17 Futuregadget -- DESIGNS FOR A BETTER LIFE -- HUMAN, INTUITIVE AND INTELLIGENT -- GAMECHANGERS -- 18 Futuremedia -- GAMECHANGERS -- 19 Futurefashion -- SMART AND LUXURY, LOCAL AND GLOBAL -- GAMECHANGERS -- 20 Futuretravel -- ASIAN TRAVEL BOOM -- MAKING IT REAL AND EASY -- TRANSFORMING TRAVEL -- GAMECHANGERS -- 21 Futurefood -- CATERPILLARS, SEAWEED AND iPODS -- GAMECHANGERS -- 22 Futuretech -- GAMECHANGERS -- 23 Futuremakers -- GAMECHANGERS -- PART 4 GAMECHANGER LABS -- APPENDIX: DOING MORE -- THE AUTHOR -- THE BOOK -- WHAT'S NEW? -- WHAT'S MORE? -- WHAT'S NEXT? -- INDEX -- EULA.
Summary: Shake up and redefine the market by changing your game! A new generation of businesses is rising out of the maelstrom of economic and technological change across our world. These companies are shaking up the world. In Gamechangers Peter Fisk has sought out the brands and businesses, large and small, from every continent, who are changing the game… and shows how we can learn the best new approaches to strategy and leadership, innovation and marketing from them. 'Gamechangers' are disruptive and innovative, they are more ambitious, with stretching vision and enlightened purpose. They find their own space, then shape it in their own vision. Most of all they have great ideas. They outthink their competition, thinking bigger and different. They don't believe in being slightly cheaper or slightly better. Why be 10% better, when you could be 10 times better? Gamechangers is built around 10 themes that are shaping the future of business, brought to life with 100 case studies from across the world, and 16 practical canvases to make the best ideas happen in your business. The book is supported by a range of seminars, workshops and digital resources. Gamechangers offers guidance on: Thinking smarter and acting faster Embracing the new tricks of business Understanding how gamechangers dream and disrupt Delivering practical results and winning.
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Intro -- GAMECHANGER: ARE YOU READY TO CHANGE THE WORLD? CREATING INNOVATIVE STRATEGIES FOR BUSINESS AND BRANDS -- CONTENTS -- INTRODUCTION: ARE YOU READY TO CHANGE THE WORLD? CHANGE THE GAME, DON'T JUST PLAY THE GAME -- HOW WILL YOU CHANGE YOUR GAME? -- WHO ARE THE GAMECHANGERS? -- ARE YOU READY TO GET STARTED? -- PART 1 ARE YOU READY? -- 1 PLAY -- WHAT'S YOUR GAME? -- LIVING IN THE ZIGZAG ZEITGEIST -- THE END OF THE WORLD AS WE KNOW IT -- WHERE THE FUTURE BEGINS -- WE ARE ALL IN THE IDEAS BUSINESS -- 2 Change -- WORLD CHANGING -- ACCELERATING EXPONENTIALLY -- EXPLORING NEW POSSIBILITIES -- PLAYING A DIFFERENT GAME -- HOW WILL YOU CHANGE THE GAME? -- BE A REALITY DISTORTION FIELD -- 3 Win -- CHANGING THE WORLD, RIGHT NOW -- HOW DO THEY WIN? -- ARE YOU READY TO CHANGE THE WORLD? -- PART 2 CHANGE THE GAME -- 4 Think -- 4.1 IDEAS . . . THE POWER OF IMAGINATION -- 4.2 AUDACIOUS . . . CREATING IDEAS WITH ATTITUDE -- 4.3 FORESIGHT . . . THINKING FROM THE FUTURE BACK -- 4.4 AMBITION . . . FINDING YOUR PURPOSE -- 4.5 RETHINK . . . SEE THINGS DIFFERENTLY -- 4.6 QUESTION TIME . . . DEFINING THE RIGHT PROBLEM -- 4.7 BE CREATIVE . . . CURIOUS AND CONNECTED -- 4.8 LESS IS MORE . . . WHAT TO DO WITH TOO MANY IDEAS -- 4.9 IDEAS FACTORY . . . BUILDING A WORLD OF IMAGINATION -- 5 Explore -- 5.1 KALEIDSCOPES . . . MAKING SENSE OF CHANGING MARKETS -- 5.2 REORDER . . . TECTONIC SHIFTS IN MARKETS -- 5.3 EASTWARDS . . . REAWAKENING THE ASIAN TIGER -- 5.4 SOUTHWARDS . . . AFRICA AND LATIN AMERICA -- 5.5 TRIBES . . . REDEFINING MARKETS BY ATTITUDE -- 5.6 MILLENNIALS . . . THE SHIFT TO GEN Y -- 5.7 WOMEN . . . THE SHIFT TO FEMALE -- 5.8 INSIGHTS . . . FINDING WHAT REALLY MATTERS -- 5.9 TRENDS . . . THE SHIFT IN PRIORITIES -- 6 Disrupt -- 6.1 GROWTH . . . FINDING THE HOTSPOTS AND WHITESPACES -- 6.2 DISRUPT . . . BREAKING THE OLD RULES.

6.3 VISION . . . IMAGINING A BETTER PLACE -- 6.4 CHOICES . . . DEVELOPING AWINNING STRATEGY -- 6.5 FRAME . . . DEFINING YOUR OWN SPACE -- 6.6 SHAPE . . . WRITING THE NEW RULES OF THE GAME -- 6.7 PIVOT . . . MOVING FROM MEDIOCRITY TO MAGIC -- 6.8 HORIZONS . . . ROADMAP TO A BETTER FUTURE -- 6.9 PLAY . . . WINNING THE NEW GAME -- 7 Inspire -- 7.1 PURPOSEFUL . . . BRANDS MAKE LIFE BETTER -- 7.2 ESSENCE . . . FINDING THE IDEA THAT DEFINES PEOPLE -- 7.3 ELEVATE . . . ENABLING PEOPLE TO ACHIEVE MORE -- 7.4 ACTIVATE . . . BRINGING BRANDS TO LIFE -- 7.5 PLATFORMS . . . CREATING SPACE TO EXPLORE AND ENGAGE -- 7.6 PROPOSITIONS . . . MAKING BRANDS SPECIFIC AND RELEVANT -- 7.7 STRETCH . . . EXTENDING BRANDS TO NEW MARKETS -- 7.8 PORTFOLIOS . . . ARCHITECTURES AND OPTIMIZATION -- 7.9 EVERYTHING . . . BECOMING A BRAND COMPANY -- 8 Design -- 8.1 INNOVATION . . . MAKING THE WORLD A BETTER PLACE -- 8.2 CREATE . . . DIVERGE AND BE DEVIANT -- 8.3 DESIGN . . . ENGAGE WITH FUNCTION AND FORM -- 8.4 BREAKTHROUGHS . . . CREATING TODAY AND TOMORROW -- 8.5 INTEGRATE . . . INNOVATING EVERY ASPECT OF BUSINESS -- 8.6 BUSINESS MODELS . . . HOW THE BUSINESS WORKS -- 8.7 SIMPLER . . . THE ULTIMATE SOPHISTICATION -- 8.8 CHEAPER . . . FRUGAL THINKING TO FIND YOUR 'JUGAARD' -- 8.9 TOGETHER . . . COLLABORATIVE, BETTER AND FASTER -- 9 Resonate -- 9.1 RESONANCE . . . IN SYNC WITH YOUR AUDIENCE -- 9.2 IN CONTEXT . . . IT'S ABOUT MY WORLD, NOT YOURS -- 9.3 IN TIME . . . REAL-TIME, FAST AND TOPICAL -- 9.4 ON DEMAND . . . WHEN, WHERE AND HOW I WANT IT -- 9.5 MOMENT OF TRUTH . . . THE FOUR 'RESONANCE POINTS' -- 9.6 CREATING CONTENT . . . THAT IS 'LIQUID AND LINKED' -- 9.7 STORYTELLING . . . TURNING IDEAS INTO MEMORABLE STORIES -- 9.8 CONTAGIOUS . . . CATCHING THE IDEAS VIRUS -- 9.9 EXPERIENTIAL . . . FORGET ADS AND IMAGES, THINK PEOPLE -- 10 Enable.

10.1 EXPERIENCES . . . SEE ME, FEEL ME, THRILL ME -- 10.2 ENABLING . . . IT'S NOT WHAT I BUY, IT'S WHAT I DO WITH IT -- 10.3 ENHANCING . . . STREAMLINING AND ELABORATING -- 10.4 EDUCATING . . . INCREASING THE POTENTIAL IMPACT -- 10.5 ENRICHING . . . ADDING EMOTION AND PERCEIVED VALUE -- 10.6 INTELLIGENT . . . BIG DATA-DRIVEN EXPERIENCES -- 10.7 DIGITAL . . . SOCIAL, LOCAL AND MOBILE -- 10.8 INTEGRATED . . . THE BRAND'S EXO-SKELETON -- 10.9 ENDURING . . . DOUBLE-LOOPED EXPERIENCES -- 11 Mobilize -- 11.1 RELATIONSHIPS . . . LOYALTY TO EACH OTHER, NOT TO BRANDS -- 11.2 NETWORKS . . . EXPONENTIAL VALUE OF CONNECTEDNESS -- 11.3 SOCIAL . . . PEOPLE MAKE NETWORKS WORK -- 11.4 ADVOCACY . . . BUILDING A GROUNDSWELL OF INFLUENCE -- 11.5 COMMUNITIES . . . TOGETHER WITH A SHARED PASSION -- 11.6 COLLABORATING . . . DOING MORE TOGETHER WITH CUSTOMERS -- 11.7 CURATING . . . MAKING LIFE SIMPLER TOGETHER -- 11.8 SHARING . . . SHARING IS FUN, PROFITABLE AND GOOD -- 11.9 MOVEMENTS . . . MARKETS WITH A MISSION -- 12 Impact -- 12.1 POSITIVE VALUE . . . BUSINESS THAT ADDS TO THE WORLD -- 12.2 CUSTOMER VALUE . . . ACHIEVING MORE FOR CUSTOMERS -- 12.3 ECONOMIC VALUE . . . CAPTURING THE FUTURE POTENTIAL -- 12.4 SUSTAINING VALUE . . . SUSTAINED AND SUSTAINABLE -- 12.5 CREATIVE GOOD . . . INNOVATING TO MAKE LIFE BETTER -- 12.6 CIRCULAR ECONOMY . . . NET POSITIVE BUSINESS MODEL -- 12.7 CIRCULAR STRATEGIES . . . MOVING FROM LINEAR TO CIRCULAR -- 12.8 TOGETHER . . . ENABLING PEOPLE TO DO MORE GOOD -- 12.9 LEGACY . . . WHAT YOUR BRAND LEAVES BEHIND -- 13 Amplify -- 13.1 AMPLIFYING . . . THE CAPACITY TO ACHIEVE MORE -- 13.2 AMPLIFIERS . . . HOW A BUSINESS ACHIEVES MORE -- 13.3 LEADERSHIP . . . INSPIRING AND ENABLING PEOPLE -- 13.4 CREATIVES . . . INNOVATIVE PEOPLE ARE DIFFERENT -- 13.5 MINDFUL . . . HARNESSING THE ENTREPRENEURIAL MIND.

13.6 COGNITION . . . CHANGE YOUR BRAIN TO CHANGE YOUR GAME -- 13.7 SPEEDBOATS . . . WINNING AS A SMALL BUSINESS -- 13.8 SUPERTANKERS . . . WINNING AS A LARGE BUSINESS -- 13.9 GAMECHANGER . . . BOLD, BRAVE AND BRILLIANT -- PART 3 THE GAMECHANGERS -- WHO ARE THE GAMECHANGERS? -- 'GAMECHANGERS' BY SECTOR AND REGION -- 14 Futurestore -- SMART SHOPPERS, SMART STORES -- DIGITAL HYBRIDS, DATA AND MOBILE -- GAMECHANGERS -- 15 Futurebank -- LIFE FLOWS BETTER -- ESCAPE THE BRANCH -- MONEY ENABLES MORE -- GAMECHANGERS -- 16 Futurehealth -- PERSONAL, PREDICTIVE AND POSITIVE -- DIGITAL AND MOBILE, CATALYSTS OF CHANGE -- GAMECHANGERS -- 17 Futuregadget -- DESIGNS FOR A BETTER LIFE -- HUMAN, INTUITIVE AND INTELLIGENT -- GAMECHANGERS -- 18 Futuremedia -- GAMECHANGERS -- 19 Futurefashion -- SMART AND LUXURY, LOCAL AND GLOBAL -- GAMECHANGERS -- 20 Futuretravel -- ASIAN TRAVEL BOOM -- MAKING IT REAL AND EASY -- TRANSFORMING TRAVEL -- GAMECHANGERS -- 21 Futurefood -- CATERPILLARS, SEAWEED AND iPODS -- GAMECHANGERS -- 22 Futuretech -- GAMECHANGERS -- 23 Futuremakers -- GAMECHANGERS -- PART 4 GAMECHANGER LABS -- APPENDIX: DOING MORE -- THE AUTHOR -- THE BOOK -- WHAT'S NEW? -- WHAT'S MORE? -- WHAT'S NEXT? -- INDEX -- EULA.

Shake up and redefine the market by changing your game! A new generation of businesses is rising out of the maelstrom of economic and technological change across our world. These companies are shaking up the world. In Gamechangers Peter Fisk has sought out the brands and businesses, large and small, from every continent, who are changing the game… and shows how we can learn the best new approaches to strategy and leadership, innovation and marketing from them. 'Gamechangers' are disruptive and innovative, they are more ambitious, with stretching vision and enlightened purpose. They find their own space, then shape it in their own vision. Most of all they have great ideas. They outthink their competition, thinking bigger and different. They don't believe in being slightly cheaper or slightly better. Why be 10% better, when you could be 10 times better? Gamechangers is built around 10 themes that are shaping the future of business, brought to life with 100 case studies from across the world, and 16 practical canvases to make the best ideas happen in your business. The book is supported by a range of seminars, workshops and digital resources. Gamechangers offers guidance on: Thinking smarter and acting faster Embracing the new tricks of business Understanding how gamechangers dream and disrupt Delivering practical results and winning.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2019. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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