Football BrandsPublication details: United Kingdom; Palgrave Macmillan; 29 Apr 2010Description: 194 Pages; HardbackISBN:
|Item type||Current library||Call number||Status||Date due||Barcode||Item holds|
|Book Adult and Young Adult 15-17||Lahore Sports||658.82 (Browse shelf(Opens below))||Available||PKLC13202|
Total holds: 0
The media increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional ties with football clubs seem to parallel the relationship between consumer and brand in the broader marketing sphere. This book delves deep into the world of the lucrative business of sports branding.
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