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Football Brands

By: Publication details: United Kingdom; Palgrave Macmillan; 29 Apr 2010Description: 194 Pages; HardbackISBN:
  • 9780230232532
Subject(s): DDC classification:
  • 658.82
Summary: The media increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional ties with football clubs seem to parallel the relationship between consumer and brand in the broader marketing sphere. This book delves deep into the world of the lucrative business of sports branding.
Holdings
Item type Current library Call number Status Date due Barcode Item holds
Book Adult and Young Adult 15-17 Lahore Sports 658.82 (Browse shelf(Opens below)) Available PKLC13202
Total holds: 0

The media increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional ties with football clubs seem to parallel the relationship between consumer and brand in the broader marketing sphere. This book delves deep into the world of the lucrative business of sports branding.

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