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Winning at Innovation: The A-to-F Model

By: Contributor(s): Publication details: United Kingdom Palgrave Macmillan 13 Jan 2015Description: 288 Pages; PaperbackISBN:
  • 9781137479174
Subject(s): DDC classification:
  • 658.40
Summary: Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation.
Holdings
Item type Current library Call number Status Date due Barcode Item holds
Book Adult and Young Adult 15-17 Karachi Professional Development 658.40 (Browse shelf(Opens below)) Available PKLC006496
Book Adult and Young Adult 15-17 Lahore Professional Development 658.40 (Browse shelf(Opens below)) Available PKLC013156
Total holds: 0

Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation.

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