Winning at Innovation: The A-to-F ModelPublication details: United Kingdom Palgrave Macmillan 13 Jan 2015Description: 288 Pages; PaperbackISBN:
|Item type||Current library||Call number||Status||Date due||Barcode||Item holds|
|Book Adult and Young Adult 15-17||Karachi Professional Development||658.40 (Browse shelf(Opens below))||Available||PKLC006496|
|Book Adult and Young Adult 15-17||Lahore In Store||658.40 (Browse shelf(Opens below))||Lost Checked out Withdrawn||15/01/2022||PKLC013156|
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Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation.
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