Winning at Innovation: The A-to-F Model
Publication details: United Kingdom Palgrave Macmillan 13 Jan 2015Description: 288 Pages; PaperbackISBN:- 9781137479174
- 658.40
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Book Adult and Young Adult 15-17 | Karachi Professional Development | 658.40 (Browse shelf(Opens below)) | Available | PKLC006496 | ||
Book Adult and Young Adult 15-17 | Lahore In Store | 658.40 (Browse shelf(Opens below)) | Lost Checked out Withdrawn | 15/01/2022 | PKLC013156 |
Total holds: 0
Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation.
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