Digital Libraries

Amazon cover image
Image from Amazon.com

Winning at Innovation: The A-to-F Model

By: Contributor(s): Publication details: United Kingdom Palgrave Macmillan 13 Jan 2015Description: 288 Pages; PaperbackISBN:
  • 9781137479174
Subject(s): DDC classification:
  • 658.40
Summary: Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation.
Holdings
Item type Current library Call number Status Date due Barcode Item holds
Book Adult and Young Adult 15-17 Karachi Professional Development 658.40 (Browse shelf(Opens below)) Available PKLC006496
Book Adult and Young Adult 15-17 Lahore In Store 658.40 (Browse shelf(Opens below)) Lost Checked out Withdrawn 15/01/2022 PKLC013156
Total holds: 0

Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation.

There are no comments on this title.

to post a comment.