Lifestyle Brands: A Guide to Aspirational MarketingPublication details: United Kingdom Palgrave Macmillan 23 Nov 2012Description: 156 Pages HardbackISBN:
|Item type||Current library||Call number||Status||Date due||Barcode||Item holds|
|Book Adult and Young Adult 15-17||Karachi Professional Development||658.8 (Browse shelf(Opens below))||Available||PKLC006515|
|Book Adult and Young Adult 15-17||Lahore In Store||658.8 (Browse shelf(Opens below))||Withdrawn||PKLC013168|
Total holds: 0
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Antonio Marazza, General Manager of Landor Milan, and Stefania Saviolo, Professor at Bocconi University, investigate the reasons why some brands are adopted by people not for what they do, or what they stand for, but for the inspiration they provide. Drawing on both cutting-edge research and empirical observation, this book offers a practical guide to successfully manage authority, cult, icon and lifestyle brands with examples from industries such as automotive, fashion, luxury, design, where symbolic value creation is key.
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