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Lifestyle Brands: A Guide to Aspirational Marketing

By: Contributor(s): Publication details: United Kingdom Palgrave Macmillan 23 Nov 2012Description: 156 Pages HardbackISBN:
  • 9781137285928
Subject(s): DDC classification:
  • 658.8
Summary: Antonio Marazza, General Manager of Landor Milan, and Stefania Saviolo, Professor at Bocconi University, investigate the reasons why some brands are adopted by people not for what they do, or what they stand for, but for the inspiration they provide. Drawing on both cutting-edge research and empirical observation, this book offers a practical guide to successfully manage authority, cult, icon and lifestyle brands with examples from industries such as automotive, fashion, luxury, design, where symbolic value creation is key.
Holdings
Item type Current library Call number Status Date due Barcode Item holds
Book Adult and Young Adult 15-17 Karachi Professional Development 658.8 (Browse shelf(Opens below)) Available PKLC006515
Book Adult and Young Adult 15-17 Lahore In Store 658.8 (Browse shelf(Opens below)) Withdrawn PKLC013168
Total holds: 0

Antonio Marazza, General Manager of Landor Milan, and Stefania Saviolo, Professor at Bocconi University, investigate the reasons why some brands are adopted by people not for what they do, or what they stand for, but for the inspiration they provide. Drawing on both cutting-edge research and empirical observation, this book offers a practical guide to successfully manage authority, cult, icon and lifestyle brands with examples from industries such as automotive, fashion, luxury, design, where symbolic value creation is key.

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