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Brand Media Strategy: Integrated Communications Planning in the Digital Era

By: Publication details: United Kingdom; Palgrave Macmillan; 05 Sep 2014Edition: 2nd Revised editionDescription: 256 Pages; HardbackISBN:
  • 9781137279569
Subject(s): DDC classification:
  • 658.82
Summary: Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results.
Holdings
Item type Current library Call number Status Date due Barcode Item holds
Book Adult and Young Adult 15-17 Karachi Business and Economics 658.82 (Browse shelf(Opens below)) Available PKLC024817
Book Adult and Young Adult 15-17 Lahore Business and Economics 658.82 (Browse shelf(Opens below)) Lost Checked out 15/01/2022 PKLC017791
Total holds: 0

Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results.

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