Brand Media Strategy: Integrated Communications Planning in the Digital EraPublication details: United Kingdom; Palgrave Macmillan; 05 Sep 2014Edition: 2nd Revised editionDescription: 256 Pages; HardbackISBN:
|Item type||Current library||Call number||Status||Date due||Barcode||Item holds|
|Book Adult and Young Adult 15-17||Karachi Business and Economics||658.82 (Browse shelf(Opens below))||Available||PKLC024817|
|Book Adult and Young Adult 15-17||Lahore Business and Economics||658.82 (Browse shelf(Opens below))||Lost Checked out||15/01/2022||PKLC017791|
Total holds: 0
Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results.
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