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The Idea Writers: Copywriting in a New Media and Marketing Era

By: Publication details: United Kingdom; Palgrave Macmillan; 14 Dec 2010Description: 224 Pages; PaperbackISBN:
  • 9780230613881
Subject(s): DDC classification:
  • 659.1
Summary: The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns.
Holdings
Item type Current library Call number Status Date due Barcode Item holds
Book Adult and Young Adult 15-17 Karachi Business and Economics 659.1 (Browse shelf(Opens below)) Available PKLC017587
Book Adult and Young Adult 15-17 Lahore Business and Economics 659.1 (Browse shelf(Opens below)) Available PKLC012555
Total holds: 0

The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns.

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