The Economy of BrandsPublication details: United Kingdom; Palgrave Macmillan; 07 May 2010Description: 184 Pages; HardbackISBN:
|Item type||Current library||Call number||Status||Notes||Date due||Barcode||Item holds|
|Book Adult and Young Adult 15-17||Karachi Business and Economics||658.50 (Browse shelf(Opens below))||Withdrawn Not For Loan||SOLD - BOOK BAZAAR||PKLC017247|
|Book Adult and Young Adult 15-17||Lahore Business and Economics||658.50 (Browse shelf(Opens below))||Available||PKLC012473|
Total holds: 0
In many businesses brands account for the majority of shareholder value. It is crucial to understand how the economy of brands works and can be exploited to create sustainable value. The purpose of this book is to develop and enhance the understanding of the brand as an economic asset, to make better business and investment decisions.
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