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The Economy of Brands

By: Publication details: United Kingdom; Palgrave Macmillan; 07 May 2010Description: 184 Pages; HardbackISBN:
  • 9780230232501
Subject(s): DDC classification:
  • 658.50
Summary: In many businesses brands account for the majority of shareholder value. It is crucial to understand how the economy of brands works and can be exploited to create sustainable value. The purpose of this book is to develop and enhance the understanding of the brand as an economic asset, to make better business and investment decisions.
Holdings
Item type Current library Call number Status Notes Date due Barcode Item holds
Book Adult and Young Adult 15-17 Karachi Business and Economics 658.50 (Browse shelf(Opens below)) Withdrawn Not For Loan SOLD - BOOK BAZAAR PKLC017247
Book Adult and Young Adult 15-17 Lahore Business and Economics 658.50 (Browse shelf(Opens below)) Available PKLC012473
Total holds: 0

In many businesses brands account for the majority of shareholder value. It is crucial to understand how the economy of brands works and can be exploited to create sustainable value. The purpose of this book is to develop and enhance the understanding of the brand as an economic asset, to make better business and investment decisions.

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