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How Audiences Decide: A Cognitive Approach to Business Communication

By: Publication details: United Kingdom; Taylor & Francis Ltd; 14 Jan 2011Description: 416 Pages; PaperbackISBN:
  • 9780415879002
Subject(s): DDC classification:
  • 658.45
Summary: How Audiences Decide: A Cognitive Approach to Business Communication is a comprehensive introduction to persuasive communication in the context of business. It summarizes relevant theories and findings from the fields of cognitive science, social cognition, leadership, team cognition, psycholinguistics, and behavioral economics. By illuminating the thought processes of many different audiences, from consumers to Wall Street analysts to CEOs, it helps communicators better understand why audiences make the decisions they make and how to influence them. The book covers a broad range of communication techniques-including those concerning persuasive speaking and writing, interviews and group meetings, content and style, typography and nonverbal behaviors, charts and images, rational arguments and emotional appeals-and examines the empirical evidence supporting each of them.
Holdings
Item type Current library Call number Status Date due Barcode Item holds
Book Adult and Young Adult 15-17 Karachi Business and Economics 658.45 (Browse shelf(Opens below)) Available PKLC017439
Book Adult and Young Adult 15-17 Lahore In Store 658.45 (Browse shelf(Opens below)) Withdrawn PKLC015917
Total holds: 0

How Audiences Decide: A Cognitive Approach to Business Communication is a comprehensive introduction to persuasive communication in the context of business. It summarizes relevant theories and findings from the fields of cognitive science, social cognition, leadership, team cognition, psycholinguistics, and behavioral economics. By illuminating the thought processes of many different audiences, from consumers to Wall Street analysts to CEOs, it helps communicators better understand why audiences make the decisions they make and how to influence them. The book covers a broad range of communication techniques-including those concerning persuasive speaking and writing, interviews and group meetings, content and style, typography and nonverbal behaviors, charts and images, rational arguments and emotional appeals-and examines the empirical evidence supporting each of them.

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