How Audiences Decide: A Cognitive Approach to Business CommunicationPublication details: United Kingdom; Taylor & Francis Ltd; 14 Jan 2011Description: 416 Pages; PaperbackISBN:
|Item type||Current library||Call number||Status||Date due||Barcode||Item holds|
|Book Adult and Young Adult 15-17||Karachi Business and Economics||658.45 (Browse shelf(Opens below))||Available||PKLC017439|
|Book Adult and Young Adult 15-17||Lahore In Store||658.45 (Browse shelf(Opens below))||Withdrawn||PKLC015917|
How Audiences Decide: A Cognitive Approach to Business Communication is a comprehensive introduction to persuasive communication in the context of business. It summarizes relevant theories and findings from the fields of cognitive science, social cognition, leadership, team cognition, psycholinguistics, and behavioral economics. By illuminating the thought processes of many different audiences, from consumers to Wall Street analysts to CEOs, it helps communicators better understand why audiences make the decisions they make and how to influence them. The book covers a broad range of communication techniques-including those concerning persuasive speaking and writing, interviews and group meetings, content and style, typography and nonverbal behaviors, charts and images, rational arguments and emotional appeals-and examines the empirical evidence supporting each of them.
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