Confessions of an Advertising ManPublication details: United Kingdom; Southbank Publishing; 01 Sep 2011Description: 190 Pages; PaperbackISBN:
|Item type||Current library||Call number||Status||Date due||Barcode||Item holds|
|Book Adult and Young Adult 15-17||Karachi Business and Economics||659.1 (Browse shelf(Opens below))||Available||PKLC017555|
|Book Adult and Young Adult 15-17||Lahore Business and Economics||659.1 (Browse shelf(Opens below))||Available||PKLC012580|
Total holds: 0
David Ogilvy was considered the 'father of advertising' and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionised the world of advertising and became a bible for the 1960s ad generation. It also became an international bestseller, translated into 14 languages. Fizzing with Ogilvy's pioneering ideas and inspirational philosophy, it covers not only advertising, but also people management, corporate ethics, and office politics, and forms an essential blueprint for good practice in business.
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