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Confessions of an Advertising Man

By: Publication details: United Kingdom; Southbank Publishing; 01 Sep 2011Description: 190 Pages; PaperbackISBN:
  • 9781904915379
Subject(s): DDC classification:
  • 659.1
Summary: David Ogilvy was considered the 'father of advertising' and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionised the world of advertising and became a bible for the 1960s ad generation. It also became an international bestseller, translated into 14 languages. Fizzing with Ogilvy's pioneering ideas and inspirational philosophy, it covers not only advertising, but also people management, corporate ethics, and office politics, and forms an essential blueprint for good practice in business.
Holdings
Item type Current library Call number Status Date due Barcode Item holds
Book Adult and Young Adult 15-17 Karachi Business and Economics 659.1 (Browse shelf(Opens below)) Available PKLC017555
Book Adult and Young Adult 15-17 Lahore Business and Economics 659.1 (Browse shelf(Opens below)) Available PKLC012580
Total holds: 0

David Ogilvy was considered the 'father of advertising' and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionised the world of advertising and became a bible for the 1960s ad generation. It also became an international bestseller, translated into 14 languages. Fizzing with Ogilvy's pioneering ideas and inspirational philosophy, it covers not only advertising, but also people management, corporate ethics, and office politics, and forms an essential blueprint for good practice in business.

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