Making an Impact Online : Creating a Website That Really Works...Without Breaking the BankPublication details: United Kingdom; Bloomsbury Publishing PLC; 2011Edition: Revised EditionDescription: 256 Pages; PaperbackISBN:
|Item type||Current library||Call number||Status||Date due||Barcode||Item holds|
|Book Adult and Young Adult 15-17||Karachi In Store||658.87 (Browse shelf(Opens below))||Available||PKLC017337|
|Book Adult and Young Adult 15-17||Lahore Computing and the Internet||658.87 (Browse shelf(Opens below))||Available||PKLC012614|
The Business on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information. Having an online presence is essential for most businesses these days. Don't think that a small budget means that you can't compete with larger organisations: if your site is well laid out and your content compelling, you can! This revised edition shows the way, covering topics such as: Choosing the right domain name, Smartening up a basic website, Driving traffic to your website, Analysing web traffic, Affiliate marketing, Search engine listings/optimisation, Taking advantage of free (and safe!) software and training, Relationship networking, Tapping into new or growing trends: Web alerts, RSS, Voice over Internet Protocols, Instant Messaging and Espotting.