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Making an Impact Online : Creating a Website That Really Works...Without Breaking the Bank

By: Publication details: United Kingdom; Bloomsbury Publishing PLC; 2011Edition: Revised EditionDescription: 256 Pages; PaperbackISBN:
  • 9781408139905
Subject(s): DDC classification:
  • 658.87
Summary: The Business on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information. Having an online presence is essential for most businesses these days. Don't think that a small budget means that you can't compete with larger organisations: if your site is well laid out and your content compelling, you can! This revised edition shows the way, covering topics such as: Choosing the right domain name, Smartening up a basic website, Driving traffic to your website, Analysing web traffic, Affiliate marketing, Search engine listings/optimisation, Taking advantage of free (and safe!) software and training, Relationship networking, Tapping into new or growing trends: Web alerts, RSS, Voice over Internet Protocols, Instant Messaging and Espotting.
Holdings
Item type Current library Call number Status Date due Barcode Item holds
Book Adult and Young Adult 15-17 Karachi In Store 658.87 (Browse shelf(Opens below)) Available PKLC017337
Book Adult and Young Adult 15-17 Lahore Computing and the Internet 658.87 (Browse shelf(Opens below)) Available PKLC012614
Total holds: 0

The Business on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information. Having an online presence is essential for most businesses these days. Don't think that a small budget means that you can't compete with larger organisations: if your site is well laid out and your content compelling, you can! This revised edition shows the way, covering topics such as: Choosing the right domain name, Smartening up a basic website, Driving traffic to your website, Analysing web traffic, Affiliate marketing, Search engine listings/optimisation, Taking advantage of free (and safe!) software and training, Relationship networking, Tapping into new or growing trends: Web alerts, RSS, Voice over Internet Protocols, Instant Messaging and Espotting.

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