Digital Libraries

Advertising and Marketing on the Internet

Contributor(s): Kanopy (Firm)Publisher number: 1090923 | KanopyPublisher: [San Francisco, California, USA] : Kanopy Streaming, 2015Description: 1 online resource (streaming video file)Content type: two-dimensional moving image Media type: computer Carrier type: online resourceSubject(s): Marketing; Advertising and PROnline resources: A Kanopy streaming video | Cover Image Summary: Is the Internet "Marketing Heaven" or just an overrated marketing tool? Is it just another medium or does it provide a unique opportunity for advertisers? Focuses on the use and appropriateness of marketing and advertising on the Internet. Special topics include target audiences, structural considerations, efficiency, closure and critical issues in Web-page design.
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Item type Current library Call number Status Date due Barcode Item holds
Kanopy Kanopy Digital Library
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Title from title frames.

In Process Record.

Originally produced by D.E. Visuals in 2001.

Is the Internet "Marketing Heaven" or just an overrated marketing tool? Is it just another medium or does it provide a unique opportunity for advertisers? Focuses on the use and appropriateness of marketing and advertising on the Internet. Special topics include target audiences, structural considerations, efficiency, closure and critical issues in Web-page design.

Mode of access: World Wide Web.

In English

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