Consumer Behaviour: How Consumers Consume: A Taxonomy of Consumption Practices

Contributor(s): Kanopy (Firm)Publisher number: 1068741 | KanopyPublisher: [San Francisco, California, USA] : Kanopy Streaming, 2015Description: 1 online resource (streaming video file)Content type: two-dimensional moving image Media type: computer Carrier type: online resourceSubject(s): Marketing; Advertising and PR | Mental HealthOnline resources: A Kanopy streaming video | Cover Image Summary: A video from ECU's archive of documentaries and teaching films. What do people do when they consume? Douglas Holt systematically details the myriad of consumer actions which constitute consuming. He categorises these consumption actions within three existing metaphors: consuming-as-experience, consuming-as-integration and consuming-as-classification. To these he adds a fourth dimension, consuming-as-play, to form a taxonomy which provides an alternative way to define and understand consumption practices. Produced by David Crewes.
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Originally produced by Edith Cowan University in 2012.

A video from ECU's archive of documentaries and teaching films. What do people do when they consume? Douglas Holt systematically details the myriad of consumer actions which constitute consuming. He categorises these consumption actions within three existing metaphors: consuming-as-experience, consuming-as-integration and consuming-as-classification. To these he adds a fourth dimension, consuming-as-play, to form a taxonomy which provides an alternative way to define and understand consumption practices. Produced by David Crewes.

Mode of access: World Wide Web.

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