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Consumer Behaviour: Concepts and Perspectives

Contributor(s): Kanopy (Firm)Publisher number: 1068731 | KanopyPublisher: [San Francisco, California, USA] : Kanopy Streaming, 2015Description: 1 online resource (streaming video file)Content type: two-dimensional moving image Media type: computer Carrier type: online resourceSubject(s): Marketing; Advertising and PR | Mental HealthOnline resources: A Kanopy streaming video | Cover Image Summary: A video from ECU's archive of documentaries and teaching films. Five consumer researchers discuss the concept of consumer behaviour from different perspectives. The more traditional definitions are questioned as broader consumption issues are suggested along with alternative research methodologies. Produced by David Crewes.
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Originally produced by Edith Cowan University in 2012.

A video from ECU's archive of documentaries and teaching films. Five consumer researchers discuss the concept of consumer behaviour from different perspectives. The more traditional definitions are questioned as broader consumption issues are suggested along with alternative research methodologies. Produced by David Crewes.

Mode of access: World Wide Web.

In English

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