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Title from title frames.
In Process Record.
Originally produced by Marcom Projects in 2009.
Students learn the traditional four Ps of marketing strategy - Product, Place, Price and Promotion - and more importantly, how a focus consumer is at the core of them all. With pertinent examples from popular, everyday brands, students gain an understanding of how pricing strategies really work, how marketers target different consumers with identical products, and where positioning and branding meet profit. (Learning Seed, USA)
Mode of access: World Wide Web.