Brand Marketing: Why We Eat Drink & Wear Brand Names

Contributor(s): Kanopy (Firm)Publisher number: 1055013 | KanopyPublisher: [San Francisco, California, USA] : Kanopy Streaming, 2015Description: 1 online resource (streaming video file)Content type: two-dimensional moving image Media type: computer Carrier type: online resourceSubject(s): Marketing; Advertising and PROnline resources: A Kanopy streaming video | Cover Image Summary: Are we branded for life? Branding is a revolution in marketing as well as a shift in how we view the world. Marketers create a world in which objects have personalities. One cannot understand youth culture, marketing, or our consumer society without an in-depth exploration of the power of brand names. Learn: The power of brands, how brands serve to bring things to life and change how we view the world, what is brand quality, brand extension, line extension, and co-branding, how celebrities establish themselves as brand names and why brands have the power to shape our judgements and perception. (Learning Seed, USA)
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In Process Record.

Originally produced by Marcom Projects in 2000.

Are we branded for life? Branding is a revolution in marketing as well as a shift in how we view the world. Marketers create a world in which objects have personalities. One cannot understand youth culture, marketing, or our consumer society without an in-depth exploration of the power of brand names. Learn: The power of brands, how brands serve to bring things to life and change how we view the world, what is brand quality, brand extension, line extension, and co-branding, how celebrities establish themselves as brand names and why brands have the power to shape our judgements and perception. (Learning Seed, USA)

Mode of access: World Wide Web.

In English

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