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Title from title frames.
In Process Record.
Originally produced by Marcom Projects in 2000.
Are we branded for life? Branding is a revolution in marketing as well as a shift in how we view the world. Marketers create a world in which objects have personalities. One cannot understand youth culture, marketing, or our consumer society without an in-depth exploration of the power of brand names. Learn: The power of brands, how brands serve to bring things to life and change how we view the world, what is brand quality, brand extension, line extension, and co-branding, how celebrities establish themselves as brand names and why brands have the power to shape our judgements and perception. (Learning Seed, USA)
Mode of access: World Wide Web.