Marketing Strategy for Small Business

Contributor(s): Kanopy (Firm)Publisher number: 1046934 | KanopyPublisher: [San Francisco, California, USA] : Kanopy Streaming, 2015Description: 1 online resource (streaming video file)Content type: two-dimensional moving image Media type: computer Carrier type: online resourceSubject(s): Business Skills | Marketing; Advertising and PROnline resources: A Kanopy streaming video | Cover Image Summary: Discusses the importance for small businesses to have a marketing plan and a marketing strategy to implement that plan. Covers the marketing concept of customer satisfaction and profit maximization. Suggests how to identify target markets and meet their needs with a proper marketing mix. Features several small businesses including manufacturers, retailers and service providers. Excellent for any course in entrepreneurship, small business management, or Marketing
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 Kanopy Kanopy Digital Library
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In Process Record.

Originally produced by D.E. Visuals in 2008.

Discusses the importance for small businesses to have a marketing plan and a marketing strategy to implement that plan. Covers the marketing concept of customer satisfaction and profit maximization. Suggests how to identify target markets and meet their needs with a proper marketing mix. Features several small businesses including manufacturers, retailers and service providers. Excellent for any course in entrepreneurship, small business management, or Marketing

Mode of access: World Wide Web.

In English

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