Introduction to Marketing

Contributor(s): Kanopy (Firm)Publisher number: 1046932 | KanopyPublisher: [San Francisco, California, USA] : Kanopy Streaming, 2015Description: 1 online resource (streaming video file)Content type: two-dimensional moving image Media type: computer Carrier type: online resourceSubject(s): Marketing; Advertising and PROnline resources: A Kanopy streaming video | Cover Image Summary: Defines an effective macro-marketing system as the "delivery of a standard of living." Discusses how marketing strategy includes a written marketing plan with target market identification and a related marketing mix to satisfy potential customers. Features examples and interviews from both consumer and business/organizational markets. Suggests an Internet presence can be a marketing tool for nearly all organizations. Uses an eBay auction to demonstrate the interaction of supply and demand to determine "market price." An excellent video for in introductory marketing course or for a marketing section in any business course.
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Originally produced by D.E. Visuals in 2008.

Defines an effective macro-marketing system as the "delivery of a standard of living." Discusses how marketing strategy includes a written marketing plan with target market identification and a related marketing mix to satisfy potential customers. Features examples and interviews from both consumer and business/organizational markets. Suggests an Internet presence can be a marketing tool for nearly all organizations. Uses an eBay auction to demonstrate the interaction of supply and demand to determine "market price." An excellent video for in introductory marketing course or for a marketing section in any business course.

Mode of access: World Wide Web.

In English

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