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Predictably Irrational

By: Publication details: England; Harper; 2009Edition: Rev. and expanded edDescription: 368 Pages; PaperbackISBN:
  • 9780007256532
Subject(s): DDC classification:
  • 153.83
Summary: In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds. Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments, that will change your understanding of human behaviour. And, by recognising these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner.
Holdings
Item type Current library Call number Status Notes Date due Barcode Item holds
Book Adult and Young Adult 15-17 Karachi Psychology 153.83 (Browse shelf(Opens below)) Withdrawn Not For Loan Book Bazaar PKLC021417
Book Adult and Young Adult 15-17 Lahore Psychology 153.83 (Browse shelf(Opens below)) Available PKLC021583
Total holds: 0

In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds. Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments, that will change your understanding of human behaviour. And, by recognising these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner.

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