From Science 2. 0 to Pharma 3. 0 : (Record no. 84122)

MARC details
000 -LEADER
fixed length control field 04995nam a22004813i 4500
001 - CONTROL NUMBER
control field EBC1574993
003 - CONTROL NUMBER IDENTIFIER
control field MiAaPQ
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20191126114205.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m o d |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cnu||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 191125s2012 xx o ||||0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781780633756
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9781843347095
035 ## - SYSTEM CONTROL NUMBER
System control number (MiAaPQ)EBC1574993
035 ## - SYSTEM CONTROL NUMBER
System control number (Au-PeEL)EBL1574993
035 ## - SYSTEM CONTROL NUMBER
System control number (CaPaEBR)ebr10815597
035 ## - SYSTEM CONTROL NUMBER
System control number (CaONFJC)MIL548924
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)865332725
040 ## - CATALOGING SOURCE
Original cataloging agency MiAaPQ
Language of cataloging eng
Description conventions rda
-- pn
Transcribing agency MiAaPQ
Modifying agency MiAaPQ
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HM742.B37 2012eb
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 302.30285
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Basset, Hervé.
9 (RLIN) 86535
245 10 - TITLE STATEMENT
Title From Science 2. 0 to Pharma 3. 0 :
Remainder of title Semantic Search and Social Media in the Pharmaceutical Industry and Stm Publishing.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Witney :
Name of producer, publisher, distributor, manufacturer Elsevier Science & Technology,
Date of production, publication, distribution, manufacture, or copyright notice 2012.
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Date of production, publication, distribution, manufacture, or copyright notice ©2012.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (293 pages)
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term computer
Media type code c
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term online resource
Carrier type code cr
Source rdacarrier
490 1# - SERIES STATEMENT
Series statement Chandos Publishing Social Media Ser.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Cover -- From Science 2.0 to Pharma 3.0: Semantic search and social media in the pharmaceutical industry and STM publishing -- Copyright -- Contents -- List of figures -- List of abbreviations -- Acknowledgements -- Note -- About the authors -- Notes -- Introduction -- Notes -- Part 1 From Science 2.0 (2000-2010) … -- 1 The Web 2.0 revolution and the promise of Science 2.0 -- The web as a platform: web services, the cloud and the app -- Harnessing collective intelligence -- Data as the 'next Intel Inside' -- Notes -- 2 The state of Science 2.0 -- A reluctance to change -- Scepticism about the promise of Science 2.0 -- The lack of a supportive environment -- Conclusion -- Note -- Part 2 … and Pharma 2.0 … -- 3 Health 2.0 and beyond -- 2.0 becomes social media -- Big promises: is there a pot of gold? -- Leading Health 2.0 and social media sites and applications -- Notes -- 4 The digital pharma industry -- The pharma industry adopts … -- The pharma industry watches … -- The pharma industry remains cautious: the dark face of SoMe -- Notes -- Part 3 … to Pharma 3.0 (2010-) -- 5 The semantic search in life sciences -- Semantic? What's this? -- What do researchers expect? -- A survey of biomedical semantic interfaces -- The future will be semantic -- The semantic for pharmas -- Notes -- 6 Enterprise 2.0 and Web 3.0 -- Enterprise 2.0 -- MS SharePoint 2010 -- And the next revolutions are? -- Conclusion -- Notes -- 7 The next 3.0 -- Science 3.0 -- Pharma 3.0 -- Big STM 3.0 -- Notes -- Conclusion -- Science 2.0 -- Health 2.0, digital marketing and Pharma 3.0 -- Big STM and big pharma -- Web 3.0 -- Notes -- References -- Index.
520 ## - SUMMARY, ETC.
Summary, etc. Science 2.0 uses the resources of Web 2.0 to communicate between scientists, and with the general public. Web 3.0, in turn, has brought disruptive technologies such as semantic search, cloud computing and mobile applications into play. The term Pharma 3.0 anticipates the future relationship between drug makers and doctors with their patients in light of such technology. From Science 2.0 to Pharma 3.0 examines these developments, discussing the best and worst of Web 2.0 in science communication and health. Successes such as the Open Access phenomena and also less successful networks are covered. This title is divided into three parts. The first part considers the Web 2.0 revolution, and the promise of its impact on science communication and the state of Science 2.0. The second part looks at impact on Pharma and Health, including attempts to utilise digital in Pharma. The last part looks at the promising disruptive technologies of Web 3.0, including semantic search in biomedicine and enterprise platforms. The book concludes by looking forward to developments of '3.0' in Pharma and STM publishing. Gives a global overview of success and failure in Science 2.0 Presents useful stories and lessons learned Gives a clear view of how semantic search is present in science platforms and its potential in STM publishing.
588 ## - SOURCE OF DESCRIPTION NOTE
Source of description note Description based on publisher supplied metadata and other sources.
590 ## - LOCAL NOTE (RLIN)
Local note Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2019. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Online social network.;Pharmaceutical industry.
9 (RLIN) 86536
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
9 (RLIN) 86537
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Silber, Denise.
9 (RLIN) 86538
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Stuart, David.
9 (RLIN) 86539
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Relationship information Print version:
Main entry heading Basset, Hervé
Title From Science 2. 0 to Pharma 3. 0 : Semantic Search and Social Media in the Pharmaceutical Industry and Stm Publishing
Place, publisher, and date of publication Witney : Elsevier Science & Technology,c2012
International Standard Book Number 9781843347095
797 2# - LOCAL ADDED ENTRY--CORPORATE NAME (RLIN)
Corporate name or jurisdiction name as entry element ProQuest (Firm)
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Chandos Publishing Social Media Ser.
9 (RLIN) 86540
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://ebookcentral.proquest.com/lib/thebc/detail.action?docID=1574993">https://ebookcentral.proquest.com/lib/thebc/detail.action?docID=1574993</a>
Public note Click to View
887 ## - NON-MARC INFORMATION FIELD
Content of non-MARC field EBK
942 ## - ADDED ENTRY ELEMENTS (KOHA)
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