MARC details
000 -LEADER |
fixed length control field |
04995nam a22004813i 4500 |
001 - CONTROL NUMBER |
control field |
EBC1574993 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
MiAaPQ |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20191126114205.0 |
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
fixed length control field |
m o d | |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
fixed length control field |
cr cnu|||||||| |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
191125s2012 xx o ||||0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781780633756 |
Qualifying information |
(electronic bk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
Canceled/invalid ISBN |
9781843347095 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(MiAaPQ)EBC1574993 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(Au-PeEL)EBL1574993 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(CaPaEBR)ebr10815597 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(CaONFJC)MIL548924 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)865332725 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
MiAaPQ |
Language of cataloging |
eng |
Description conventions |
rda |
-- |
pn |
Transcribing agency |
MiAaPQ |
Modifying agency |
MiAaPQ |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HM742.B37 2012eb |
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
302.30285 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Basset, Hervé. |
9 (RLIN) |
86535 |
245 10 - TITLE STATEMENT |
Title |
From Science 2. 0 to Pharma 3. 0 : |
Remainder of title |
Semantic Search and Social Media in the Pharmaceutical Industry and Stm Publishing. |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Place of production, publication, distribution, manufacture |
Witney : |
Name of producer, publisher, distributor, manufacturer |
Elsevier Science & Technology, |
Date of production, publication, distribution, manufacture, or copyright notice |
2012. |
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Date of production, publication, distribution, manufacture, or copyright notice |
©2012. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
1 online resource (293 pages) |
336 ## - CONTENT TYPE |
Content type term |
text |
Content type code |
txt |
Source |
rdacontent |
337 ## - MEDIA TYPE |
Media type term |
computer |
Media type code |
c |
Source |
rdamedia |
338 ## - CARRIER TYPE |
Carrier type term |
online resource |
Carrier type code |
cr |
Source |
rdacarrier |
490 1# - SERIES STATEMENT |
Series statement |
Chandos Publishing Social Media Ser. |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
Cover -- From Science 2.0 to Pharma 3.0: Semantic search and social media in the pharmaceutical industry and STM publishing -- Copyright -- Contents -- List of figures -- List of abbreviations -- Acknowledgements -- Note -- About the authors -- Notes -- Introduction -- Notes -- Part 1 From Science 2.0 (2000-2010) … -- 1 The Web 2.0 revolution and the promise of Science 2.0 -- The web as a platform: web services, the cloud and the app -- Harnessing collective intelligence -- Data as the 'next Intel Inside' -- Notes -- 2 The state of Science 2.0 -- A reluctance to change -- Scepticism about the promise of Science 2.0 -- The lack of a supportive environment -- Conclusion -- Note -- Part 2 … and Pharma 2.0 … -- 3 Health 2.0 and beyond -- 2.0 becomes social media -- Big promises: is there a pot of gold? -- Leading Health 2.0 and social media sites and applications -- Notes -- 4 The digital pharma industry -- The pharma industry adopts … -- The pharma industry watches … -- The pharma industry remains cautious: the dark face of SoMe -- Notes -- Part 3 … to Pharma 3.0 (2010-) -- 5 The semantic search in life sciences -- Semantic? What's this? -- What do researchers expect? -- A survey of biomedical semantic interfaces -- The future will be semantic -- The semantic for pharmas -- Notes -- 6 Enterprise 2.0 and Web 3.0 -- Enterprise 2.0 -- MS SharePoint 2010 -- And the next revolutions are? -- Conclusion -- Notes -- 7 The next 3.0 -- Science 3.0 -- Pharma 3.0 -- Big STM 3.0 -- Notes -- Conclusion -- Science 2.0 -- Health 2.0, digital marketing and Pharma 3.0 -- Big STM and big pharma -- Web 3.0 -- Notes -- References -- Index. |
520 ## - SUMMARY, ETC. |
Summary, etc. |
Science 2.0 uses the resources of Web 2.0 to communicate between scientists, and with the general public. Web 3.0, in turn, has brought disruptive technologies such as semantic search, cloud computing and mobile applications into play. The term Pharma 3.0 anticipates the future relationship between drug makers and doctors with their patients in light of such technology. From Science 2.0 to Pharma 3.0 examines these developments, discussing the best and worst of Web 2.0 in science communication and health. Successes such as the Open Access phenomena and also less successful networks are covered. This title is divided into three parts. The first part considers the Web 2.0 revolution, and the promise of its impact on science communication and the state of Science 2.0. The second part looks at impact on Pharma and Health, including attempts to utilise digital in Pharma. The last part looks at the promising disruptive technologies of Web 3.0, including semantic search in biomedicine and enterprise platforms. The book concludes by looking forward to developments of '3.0' in Pharma and STM publishing. Gives a global overview of success and failure in Science 2.0 Presents useful stories and lessons learned Gives a clear view of how semantic search is present in science platforms and its potential in STM publishing. |
588 ## - SOURCE OF DESCRIPTION NOTE |
Source of description note |
Description based on publisher supplied metadata and other sources. |
590 ## - LOCAL NOTE (RLIN) |
Local note |
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2019. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Online social network.;Pharmaceutical industry. |
9 (RLIN) |
86536 |
655 #4 - INDEX TERM--GENRE/FORM |
Genre/form data or focus term |
Electronic books. |
9 (RLIN) |
86537 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Silber, Denise. |
9 (RLIN) |
86538 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Stuart, David. |
9 (RLIN) |
86539 |
776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
Relationship information |
Print version: |
Main entry heading |
Basset, Hervé |
Title |
From Science 2. 0 to Pharma 3. 0 : Semantic Search and Social Media in the Pharmaceutical Industry and Stm Publishing |
Place, publisher, and date of publication |
Witney : Elsevier Science & Technology,c2012 |
International Standard Book Number |
9781843347095 |
797 2# - LOCAL ADDED ENTRY--CORPORATE NAME (RLIN) |
Corporate name or jurisdiction name as entry element |
ProQuest (Firm) |
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
Uniform title |
Chandos Publishing Social Media Ser. |
9 (RLIN) |
86540 |
856 40 - ELECTRONIC LOCATION AND ACCESS |
Uniform Resource Identifier |
<a href="https://ebookcentral.proquest.com/lib/thebc/detail.action?docID=1574993">https://ebookcentral.proquest.com/lib/thebc/detail.action?docID=1574993</a> |
Public note |
Click to View |
887 ## - NON-MARC INFORMATION FIELD |
Content of non-MARC field |
EBK |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Ebrary |