Blue Ocean Strategy for small and mid-sized companies in Germany : (Record no. 79013)

MARC details
000 -LEADER
fixed length control field 06141nam a22004573i 4500
001 - CONTROL NUMBER
control field EBC594363
003 - CONTROL NUMBER IDENTIFIER
control field MiAaPQ
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20191126105546.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m o d |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cnu||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 191125s2008 xx o ||||0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9783836614771
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9783836664776
035 ## - SYSTEM CONTROL NUMBER
System control number (MiAaPQ)EBC594363
035 ## - SYSTEM CONTROL NUMBER
System control number (Au-PeEL)EBL594363
035 ## - SYSTEM CONTROL NUMBER
System control number (CaPaEBR)ebr10487447
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)679417029
040 ## - CATALOGING SOURCE
Original cataloging agency MiAaPQ
Language of cataloging eng
Description conventions rda
-- pn
Transcribing agency MiAaPQ
Modifying agency MiAaPQ
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.12.G3 -- S54 2008eb
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.46;658.8/02
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Siegemund, Carsten.
9 (RLIN) 63965
245 10 - TITLE STATEMENT
Title Blue Ocean Strategy for small and mid-sized companies in Germany :
Remainder of title Development of a consulting approach.
250 ## - EDITION STATEMENT
Edition statement 1st ed.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Hamburg :
Name of producer, publisher, distributor, manufacturer Diplomica Verlag,
Date of production, publication, distribution, manufacture, or copyright notice 2008.
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Date of production, publication, distribution, manufacture, or copyright notice ©2008.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (85 pages)
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term computer
Media type code c
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term online resource
Carrier type code cr
Source rdacarrier
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Blue Ocean Strategy for small andmid-sized companies in Germany Development of a consulting approach -- Table of contents -- I Preface -- II Acknowledgement -- 1. Introduction -- 1.1. Aims and Objectives -- 1.2. Structure -- 1.3. Methodology -- 1.4. Research and Procedure -- 1.5. Limitation -- 1.6. Resources -- 2. Market Theory and Business Strategies -- 2.1. The Market Dynamics -- 2.2. Business Strategy - Generic Strategies -- 2.2.1. Ansoff Matrix -- 2.2.2. Porter's Generic Strategies -- 2.3. Business strategy - Analytical Approaches -- 2.3.1 Porter's Five Forces -- 2.3.2 Value Chain Model -- 2.3.3 Hamel's Core Competency and Innovation -- 2.4. Types of Innovation Which Follow These Business Strategies -- 2.5. Management Consulting Approaches -- 2.5.1. Market-growth-market-share Matrix -- 2.5.2. Market-attractiveness-competitive-strength Matrix -- 3. Why does Industries Named Red Oceans? -- 4. Blue Ocean Strategy -- 4.1. The Idea Behind the 'Blue Ocean Strategy'? -- 4.2. Value Innovation: The Cornerstone of Blue Ocean Strategy -- 4.3. Analytical Tools and Frameworks -- 4.3.1 Strategy Canvas -- 4.3.2 Four Actions Framework -- 4.3.3 Eliminate-Reduce-Raise-Create Grid -- 4.4. The Six Principles of Blue Ocean Strategy -- 4.4.1 Formulation Principles -- 4.4.2 Execution Principles -- 4.5. The Market Dynamics of Value Innovation -- 4.6. Key Success Factors -- 4.7. Blue Ocean as a Special Kind of Differentiation -- 4.8. Strength and Weaknesses -- 4.9 Results from the Questionnaire/ Interviews -- 5. Small and Medium-Sized Enterprises in Germany -- 5.1. Definitions of SMEs -- 5.2. Current Situation of SMEs -- 5.2.1 Results from the Literature Research -- 5.2.2 Results from the Interviews -- 5.3. Innovation Behaviour and Strategies -- 5.4. The Consultant-client Relationship -- 6. Consulting Approach Based on Value Innovation.
505 8# - FORMATTED CONTENTS NOTE
Formatted contents note 6.1. Definition of Management Consulting -- 6.2. Excursion: General Consulting Process -- 6.3. Consulting and Consulting Concept Characteristics -- 6.3.1. Results from the Literature Research -- 6.3.2 Results from the Interviews and the Questionnaire -- 6.4. Consulting of SMEs -- 6.5 Design of Consulting Concept ‚Value Innovation' -- 6.5.1. Framework -- 6.5.2. Consulting Concept „Value Innovation" -- 6.5.3. Summary of Phases and Tools -- 7. Conclusion -- III Bibliography -- IV Appendices.
520 ## - SUMMARY, ETC.
Summary, etc. Why does 'value innovation' play an important role for small and medium-sized enterprises (SMEs)? Innovation, besides imitation, is the foundation to conduct business and produce goods and services. Each company needs at least at one point or another during its lifecycle innovation to stay competitive within a market. Its importance increases throughout time because of new companies accessing existing domestic markets by overcoming the market barriers and the international integration of markets for global trading. Aside the well-known forms of innovation, a new type called 'value innovation' was developed and published in 2005. This new category is embedded as an essential part in a strategy theory recognized as 'Blue Oceans'. This blue ocean strategy challenges companies to break out of their current market space.But is this kind of innovation really new and usable for general management consulting? The term 'value innovation' is not new within business science. However value innovation is used at a smaller scale. Nevertheless its meaning within the new theory which defines a new way to develop previously unidentified markets is crucial. It requires an overall new perspective of the management to plan and carry out its business processes. Therefore its advantages are only evident in a general strategy approach. Can this concept be turned into a consulting model to support SMEs? Why are SMEs the right target group? Small companies often seek a market niche which can be attained by differentiation in order to survive in competitive markets. Usually the managers are using business strategies like cost cutting or differentiation of products, processes or services to find this niche. This approach originates from the assumption that a group of buyers within the market is accessible or need the traded goods or services at another level of quality,
520 8# - SUMMARY, ETC.
Summary, etc. prize, design or function. Could this new theory help establish new niches?The study will find answers to the questions mentioned above.
588 ## - SOURCE OF DESCRIPTION NOTE
Source of description note Description based on publisher supplied metadata and other sources.
590 ## - LOCAL NOTE (RLIN)
Local note Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2019. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing -- Germany.
9 (RLIN) 63966
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
9 (RLIN) 63967
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Relationship information Print version:
Main entry heading Siegemund, Carsten
Title Blue Ocean Strategy for small and mid-sized companies in Germany : Development of a consulting approach
Place, publisher, and date of publication Hamburg : Diplomica Verlag,c2008
International Standard Book Number 9783836664776
797 2# - LOCAL ADDED ENTRY--CORPORATE NAME (RLIN)
Corporate name or jurisdiction name as entry element ProQuest (Firm)
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://ebookcentral.proquest.com/lib/thebc/detail.action?docID=594363">https://ebookcentral.proquest.com/lib/thebc/detail.action?docID=594363</a>
Public note Click to View
887 ## - NON-MARC INFORMATION FIELD
Content of non-MARC field EBK
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