Digital Libraries

We First: How Brands and Consumers Use Social Media to Build a Better World (Record no. 7504)

MARC details
000 -LEADER
fixed length control field 01286pam a2200169a 44500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160218b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780230341630
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Mainwaring, Simon
9 (RLIN) 381686
245 ## - TITLE STATEMENT
Title We First: How Brands and Consumers Use Social Media to Build a Better World
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. United Kingdom:
Name of publisher, distributor, etc. Palgrave Macmillan;
Date of publication, distribution, etc. 2012
300 ## - PHYSICAL DESCRIPTION
Extent 250 Pages;
Other physical details Paperback
520 ## - SUMMARY, ETC.
Summary, etc. Combining social media tools with socially conscious brands, the two major trendsshaping tomorrow's consumer climate, Simon Mainwaring presents a visionary new model for companies and organizations to maximize both their own visibility and their contribution to the greater good. He shows how brands can leverage social media to build consumer goodwill, loyalty and profit, as well as how consumers can use their new social networking power to drive sustainable change in the business world. Using case studies from Procter & Gamble, Pepsi, Wal-Mart, Starbucks, Toyota, Nike, Patagonia, and more, as well as the latest in social business technology, Mainwaring offers an actionable blueprint for prosperity and renewal that speaks to marketers and consumers alike.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element E-commerce: business aspects
9 (RLIN) 381687
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales & marketing
9 (RLIN) 381688
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
    Dewey Decimal Classification     Karachi Karachi Computing and the Internet 27/06/2016 2 3 658.8 PKLC013915 30/05/2018 20/02/2018 27/06/2016 Book Adult and Young Adult 15-17
    Dewey Decimal Classification     Lahore Lahore Computing and the Internet 14/05/2016 2 6 658.8 PKLC019010 17/09/2019 23/06/2019 14/05/2016 Book Adult and Young Adult 15-17