Hacking Marketing : (Record no. 72339)

MARC details
000 -LEADER
fixed length control field 06140nam a22004573i 4500
001 - CONTROL NUMBER
control field EBC4451514
003 - CONTROL NUMBER IDENTIFIER
control field MiAaPQ
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20191126091237.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m o d |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cnu||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 191125s2016 xx o ||||0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781119183211
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9781119183174
035 ## - SYSTEM CONTROL NUMBER
System control number (MiAaPQ)EBC4451514
035 ## - SYSTEM CONTROL NUMBER
System control number (Au-PeEL)EBL4451514
035 ## - SYSTEM CONTROL NUMBER
System control number (CaPaEBR)ebr11174074
035 ## - SYSTEM CONTROL NUMBER
System control number (CaONFJC)MIL909342
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)935055555
040 ## - CATALOGING SOURCE
Original cataloging agency MiAaPQ
Language of cataloging eng
Description conventions rda
-- pn
Transcribing agency MiAaPQ
Modifying agency MiAaPQ
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.B6675 2016
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Brinker, Scott.
9 (RLIN) 36356
245 10 - TITLE STATEMENT
Title Hacking Marketing :
Remainder of title Agile Practices to Make Marketing Smarter, Faster, and More Innovative.
250 ## - EDITION STATEMENT
Edition statement 1st ed.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Hoboken :
Name of producer, publisher, distributor, manufacturer John Wiley & Sons, Incorporated,
Date of production, publication, distribution, manufacture, or copyright notice 2016.
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Date of production, publication, distribution, manufacture, or copyright notice ©2016.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (221 pages)
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term computer
Media type code c
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term online resource
Carrier type code cr
Source rdacarrier
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Intro -- Praise for Hacking Marketing -- Title Page -- Copyright -- Dedication -- Introduction -- Part I: Marketing ≈ Digital ≈ Software -- Chapter 1: Hacking Is a Good Thing -- Facebook and the Hacker Way -- Why This Matters to You -- Notes -- Chapter 2: Marketing Is a Digital Profession -- Marketing in a Digital World -- Why Marketing Is Now a Digital Profession -- Notes -- Chapter 3: What Exactly Are Digital Dynamics? -- Speed -- Adaptability -- Adjacency -- Scale -- Precision -- Note -- Chapter 4: Marketing Is Now Deeply Entwined with Software -- Software Is Modern Marketing's Middleman -- Marketing Is a Software-Powered Discipline -- Notes -- Chapter 5: Marketers Are Software Creators Now -- Marketing-Managed Software Projects -- Marketing Automation Is Programming -- From Copy to Code -- Note -- Chapter 6: Parallel Revolutions in Software and Marketing -- Software's Twenty-First-Century Revolution -- Marketing's Twenty-First Century Revolution -- Two Parallel Revolutions -- Chapter 7: Adapting Ideas from Software to Marketing -- Pragmatic versus Dogmatic -- Part II: Agility -- Chapter 8: The Origins of Agile Marketing -- The Original Agile Manifesto -- A Blossoming of Agile and Lean Methods -- The Lean Start-Up -- The Agile Marketing Movement -- Notes -- Chapter 9: From Big Waterfalls to Small Sprints -- The Waterfall Model -- The Dangers of Waterfalls -- Agile Sprint Cycles -- Chapter 10: Increasing Marketing's Management Metabolism -- Reaction Speed Isn't Agility -- Balanced Responsiveness -- The Management Metabolism of Short Sprints -- Chapter 11: Think Big, but Implement Incrementally -- How to Develop Marketing Incrementally -- Objections to Incremental Marketing -- Incremental Marketing in Practice -- Note -- Chapter 12: Iteration = Continuous Testing and Experimentation -- Many Small Bets over a Few Large Ones.
505 8# - FORMATTED CONTENTS NOTE
Formatted contents note A Marketing Experimentation Machine -- Continuous Programs and Processes -- Notes -- Chapter 13: Visualizing Work and Workflow to Prevent Chaos -- Designing Your Own Kanban Board -- A Five-Stage Marketing Kanban Board -- Limiting Work in Progress -- The Pull Principle -- Creative Variations of Kanban Boards -- Note -- Chapter 14: Tasks as Stories along the Buyer's Journey -- Thinking in Stories, Not Tasks -- Stories in the Backlog, Tasks in the Sprint -- The Backlog as an Agile Management Tool -- Epics and Stories of Many Sizes -- Notes -- Chapter 15: Agile Teams and Agile Teamwork -- The Size and Makeup of Agile Teams -- The Value of Distributed Leadership -- Transparency and Team Communication -- Remote Teams Can Be Agile, Too -- Notes -- Chapter 16: Balancing Strategy, Quality, and Agility -- Quality Control in Agile Marketing -- Strategy Drives Agile Sprints -- Agile Strategy above the Sprints -- Notes -- Chapter 17: Adapting Processes, Not Just Productions -- Retrospectives to Continually Improve How -- No Rules, except Your Own -- Note -- Part III: Innovation -- Chapter 18: Moving Marketing from Communications to Experiences -- Messages, Media, and Mechanisms -- Interactive Content -- Marketing as User Experience -- Notes -- Chapter 19: Marketing in Perpetual Beta with an Innovation Pipeline -- Minimum Viable Promotion -- Prototypes and Perpetual Betas -- Notes -- Chapter 20: Collaborative Designs and the Quest for New Ideas -- Time, Money, and Innovation -- Collaborative Design for Marketing -- Expand Your Palette of Inspiration -- Notes -- Chapter 21: Big Testing Is More Important Than Big Data -- Big Testing Seeks Big Ideas -- Big Testing Opens a Big Tent -- Big Testing Is a Big Deal for Leadership -- Notes -- Part IV: Scalability -- Chapter 22: Bimodal Marketing -- The Edge and the Core -- Edge-to-Core Transitions -- Maturity Models.
505 8# - FORMATTED CONTENTS NOTE
Formatted contents note Notes -- Chapter 23: Platform Thinking and Pace Layering for Marketing -- Pace Layers for Marketing -- Layers, Partitions, and Platforms -- Platform Thinking in Marketing -- Notes -- Chapter 24: Taming Essential and Accidental Complexity in Marketing -- Tame Essential Complexity with Purpose -- Resist Overengineering -- Embrace Sunsetting -- Five Ways to Tame Accidental Complexity -- Notes -- Part V: Talent -- Chapter 25: Chasing the Myth of the 10× Marketer -- Empowering Modern Marketers -- The Full-Stack Marketer -- Hacking Marketing -- Note -- Acknowledgments -- About the Author -- Index -- End User License Agreement.
588 ## - SOURCE OF DESCRIPTION NOTE
Source of description note Description based on publisher supplied metadata and other sources.
590 ## - LOCAL NOTE (RLIN)
Local note Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2019. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
9 (RLIN) 36357
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
9 (RLIN) 36358
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Relationship information Print version:
Main entry heading Brinker, Scott
Title Hacking Marketing : Agile Practices to Make Marketing Smarter, Faster, and More Innovative
Place, publisher, and date of publication Hoboken : John Wiley & Sons, Incorporated,c2016
International Standard Book Number 9781119183174
797 2# - LOCAL ADDED ENTRY--CORPORATE NAME (RLIN)
Corporate name or jurisdiction name as entry element ProQuest (Firm)
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://ebookcentral.proquest.com/lib/thebc/detail.action?docID=4451514">https://ebookcentral.proquest.com/lib/thebc/detail.action?docID=4451514</a>
Public note Click to View
887 ## - NON-MARC INFORMATION FIELD
Content of non-MARC field EBK
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Ebrary
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total Checkouts Barcode Date last seen Price effective from Koha item type
        Afghanistan Afghanistan 26/11/2019   EBKAF-N00059732 26/11/2019 26/11/2019 Ebrary
        Algeria Algeria           Ebrary
        Cyprus Cyprus           Ebrary
        Egypt Egypt           Ebrary
        Libya Libya           Ebrary
        Morocco Morocco           Ebrary
        Nepal Nepal 26/11/2019   EBKNP-N00059732 26/11/2019 26/11/2019 Ebrary
        Sudan Sudan           Ebrary
        Tunisia Tunisia           Ebrary