Digital Libraries

Battle of the Titans: How the Fight to the Death Between Apple and Google is Transforming Our Lives (Record no. 5008)

MARC details
000 -LEADER
fixed length control field 01498pam a2200157a 44500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160218b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780007518845
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 338.76
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Vogelstein, Fred
9 (RLIN) 374150
245 ## - TITLE STATEMENT
Title Battle of the Titans: How the Fight to the Death Between Apple and Google is Transforming Our Lives
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. United Kingdom;
Name of publisher, distributor, etc. HarperCollins Publishers;
Date of publication, distribution, etc. 23 Oct 2014
300 ## - PHYSICAL DESCRIPTION
Extent 272 Pages;
Other physical details Paperback
520 ## - SUMMARY, ETC.
Summary, etc. The story behind the bitter rivalry between Apple and Google - and how an an epic battle is reshaping the way we think about technology. This book, previously published as 'Dogfight: How Apple and Google Went to War and Started a Revolution', explores the real reasons beneath the world's biggest deathmatch. Whether you're an iPhone addict or Android champion, it's undisputed that Apple and Google are the two tech giants setting the agenda - revolutionising how we work, play and stay in touch. But their rivalry is more than a matter of hardware versus software, or patents versus products. It's a tale of backstabbing, personality clashes and brutal mind games. Fred Vogelstein here reveals all about this bitter feud - from the shocking truth behind the iPhone's launch to the realities of development hell and the demise of Google's 'don't be evil' mantra . This struggle for supremacy is a fight to the death: what lies at stake is the future of our data.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element History of specific companies / corporate history
9 (RLIN) 374151
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
    Dewey Decimal Classification     Karachi Karachi In Store 01/09/2016   338.76 PKLC017384 01/09/2016   01/09/2016 Book Adult and Young Adult 15-17
    Dewey Decimal Classification     Lahore Lahore Computing and the Internet 10/05/2016 1 338.76 PKLC012524 03/10/2017 24/09/2017 10/05/2016 Book Adult and Young Adult 15-17