MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01611ngm a2200349za 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
kan1055277 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
CaSfKAN |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
|---|
| fixed length control field |
m o c |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
vz uzazuu |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
cr una---unuuu |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
150908p20152009cau025 o vlund d |
| 028 52 - PUBLISHER NUMBER |
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| Publisher number |
1055277 |
| Source |
Kanopy |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)945754366 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
VDU |
| Language of cataloging |
eng |
| Transcribing agency |
VDU |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Marketings Four P's The Consumer Angle |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
[San Francisco, California, USA] : |
| Name of producer, publisher, distributor, manufacturer |
Kanopy Streaming, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2015. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource (streaming video file) |
| 306 ## - PLAYING TIME |
|---|
| Playing time |
Duration: 25 minutes |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
two-dimensional moving image |
| Content type code |
tdi |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
computer |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
online resource |
| Carrier type code |
cr |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Title from title frames. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
In Process Record. |
| 518 ## - DATE/TIME AND PLACE OF AN EVENT NOTE |
|---|
| Date/time and place of an event note |
Originally produced by Marcom Projects in 2009. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Students learn the traditional four Ps of marketing strategy - Product, Place, Price and Promotion - and more importantly, how a focus consumer is at the core of them all. With pertinent examples from popular, everyday brands, students gain an understanding of how pricing strategies really work, how marketers target different consumers with identical products, and where positioning and branding meet profit. (Learning Seed, USA) |
| 538 ## - SYSTEM DETAILS NOTE |
|---|
| System details note |
Mode of access: World Wide Web. |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
In English |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Marketing; Advertising and PR |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Kanopy (Firm) |
| 9 (RLIN) |
230659 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://britishcouncil.kanopy.com/node/55278">https://britishcouncil.kanopy.com/node/55278</a> |
| Public note |
A Kanopy streaming video |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Public note |
Cover Image |
| Uniform Resource Identifier |
<a href="https://www.kanopy.com/node/55278/external-image">https://www.kanopy.com/node/55278/external-image</a> |