Marketings Four P's The Consumer Angle (Record no. 137423)

MARC details
000 -LEADER
fixed length control field 01611ngm a2200349za 4500
001 - CONTROL NUMBER
control field kan1055277
003 - CONTROL NUMBER IDENTIFIER
control field CaSfKAN
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m o c
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
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007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
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008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150908p20152009cau025 o vlund d
028 52 - PUBLISHER NUMBER
Publisher number 1055277
Source Kanopy
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)945754366
040 ## - CATALOGING SOURCE
Original cataloging agency VDU
Language of cataloging eng
Transcribing agency VDU
245 00 - TITLE STATEMENT
Title Marketings Four P's The Consumer Angle
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture [San Francisco, California, USA] :
Name of producer, publisher, distributor, manufacturer Kanopy Streaming,
Date of production, publication, distribution, manufacture, or copyright notice 2015.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (streaming video file)
306 ## - PLAYING TIME
Playing time Duration: 25 minutes
336 ## - CONTENT TYPE
Content type term two-dimensional moving image
Content type code tdi
Source rdacontent
337 ## - MEDIA TYPE
Media type term computer
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term online resource
Carrier type code cr
Source rdacarrier
500 ## - GENERAL NOTE
General note Title from title frames.
500 ## - GENERAL NOTE
General note In Process Record.
518 ## - DATE/TIME AND PLACE OF AN EVENT NOTE
Date/time and place of an event note Originally produced by Marcom Projects in 2009.
520 ## - SUMMARY, ETC.
Summary, etc. Students learn the traditional four Ps of marketing strategy - Product, Place, Price and Promotion - and more importantly, how a focus consumer is at the core of them all. With pertinent examples from popular, everyday brands, students gain an understanding of how pricing strategies really work, how marketers target different consumers with identical products, and where positioning and branding meet profit. (Learning Seed, USA)
538 ## - SYSTEM DETAILS NOTE
System details note Mode of access: World Wide Web.
546 ## - LANGUAGE NOTE
Language note In English
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Marketing; Advertising and PR
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Kanopy (Firm)
9 (RLIN) 230659
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://britishcouncil.kanopy.com/node/55278">https://britishcouncil.kanopy.com/node/55278</a>
Public note A Kanopy streaming video
856 42 - ELECTRONIC LOCATION AND ACCESS
Public note Cover Image
Uniform Resource Identifier <a href="https://www.kanopy.com/node/55278/external-image">https://www.kanopy.com/node/55278/external-image</a>
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total Checkouts Date last seen Price effective from Koha item type
        Digital Library Digital Library 06/07/2021   06/07/2021 06/07/2021 Kanopy