Crisis, Credibility and Corporate History.

Bieri, Alexander.

Crisis, Credibility and Corporate History. - 1st ed. - 1 online resource (164 pages) - International Council on Archives Studies LUP Ser. . - International Council on Archives Studies LUP Ser. .

Cover -- Contents -- Figures -- Foreword -- 1. Marking Out the Extremes in Corporate History -- Jonathan Steffen -- Clemens Wischermann -- 2. Novel Approaches in Corporate History: Selected Examples -- Henning Morgen -- Lionel Loew -- 3. Historical Writing: No More Tales of Heroes and Myths! -- Thilo Jungkind -- Birgitte Possing -- Joachim Scholtyseck -- 4. Scientific Credibility and Getting Across the Message: Can we Bridge the Gap? -- Karl-Peter Ellerbrock -- Thomas Inglin -- 5. The Global Scale of Corporate History: Changing Expectations in Changing Environments -- Alexander L. Bieri -- Paul Lasewicz -- Yuko Matsuzaki -- Index -- Contributors -- 5 The Global Scale of Corporate History: Changing Expectations in Changing Environments -- Contents -- Figures -- Foreword -- David A. Leitch, Secretary General of the ICA -- Marking Out the Extremes in Corporate History -- Jonathan Steffen -- Clemens Wischermann -- Novel Approaches in Corporate History: Selected Examples -- Henning Morgen -- Lionel Loew -- Historical Writing: No More Tales of Heroes and Myths! -- Thilo Jungkind -- Birgitte Possing -- Joachim Scholtyseck -- Scientific Credibility and Getting Across the Message: Can we Bridge the Gap? -- Karl-Peter Ellerbrock -- Thomas Inglin -- The Global Scale of Corporate History: Changing Expectations in Changing Environments -- Alexander L. Bieri -- Paul Lasewicz -- Yuko Matsuzaki -- Index -- Contributors.

This book explores the use of corporate history for communication and marketing purposes.

9781781387566


Corporations--Public relations--Congresses.


Electronic books.

HD59.S967 2014

659.2