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Superbrands Annual 2011 : An Insight into Some of Britain's Strongest Brands

By: Contributor(s): Publication details: United Kingdom; Superbrands (UK) Ltd; 07 Apr 2011Description: 200 Pages; HardbackISBN:
  • 9780956533418
Subject(s): DDC classification:
  • 658.82
Summary: "Superbrands" aims to highlight brands from a wide range of sectors that have become the strongest and most iconic in their field. The publication explores how these brands have succeeded in reaching the top and is part of a pioneering programme that was founded with the aim of paying tribute to the UK's strongest brands. Through identifying these brands and providing their case histories, the "Superbrands" organisation and a panel of expert judges - the Expert Council, independently administered by The Centre for Brand Analysis - hopes that people will gain a greater understanding and appreciation of the important and highly topical discipline of branding, as well as a greater admiration for the brands themselves. Beyond this publication, the programme also encompasses an online platform (SuperbrandsDigital.com), a dedicated national newspaper supplement and regular editorial features throughout the year. The company also hosts regular events that promote networking between senior brand owners.
Holdings
Item type Current library Call number Status Notes Date due Barcode Item holds
Book Adult and Young Adult 15-17 Karachi Business and Economics 658.82 (Browse shelf(Opens below)) Available PKLC017515
Book Adult and Young Adult 15-17 Lahore In Store 658.82 (Browse shelf(Opens below)) Withdrawn For Sale PKLC017693
Total holds: 0

"Superbrands" aims to highlight brands from a wide range of sectors that have become the strongest and most iconic in their field. The publication explores how these brands have succeeded in reaching the top and is part of a pioneering programme that was founded with the aim of paying tribute to the UK's strongest brands. Through identifying these brands and providing their case histories, the "Superbrands" organisation and a panel of expert judges - the Expert Council, independently administered by The Centre for Brand Analysis - hopes that people will gain a greater understanding and appreciation of the important and highly topical discipline of branding, as well as a greater admiration for the brands themselves. Beyond this publication, the programme also encompasses an online platform (SuperbrandsDigital.com), a dedicated national newspaper supplement and regular editorial features throughout the year. The company also hosts regular events that promote networking between senior brand owners.

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