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Captive audience : advertising invades the classroom / Media Education Foundation ; written & produced by Loretta Alper ; executive producer, Sut Jhally.

Contributor(s): Publisher number: 1041528 | KanopyLanguage: English Publisher: [San Francisco, California, USA] : Kanopy Streaming, 2014Description: 1 online resource (1 video file, 45 min.)Content type:
  • two-dimensional moving image
Media type:
  • computer
Carrier type:
  • online resource
Subject(s): Genre/Form: Online resources: Production credits:
  • Camera, Kelly Garner ; editor, Kenyon King ; music, Thom Monahan.
 In: Media Education Foundation CollectionNarrator: Alvin F. Poussaint.Summary: Captive Audience examines how the introduction of advertising into the classroom, along with the reliance on commercial interests to fund schools, is undermining the democratic mission of public education. The video includes close analysis of exclusive soda contracts, Channel One, and sponsored educational materials.
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Camera, Kelly Garner ; editor, Kenyon King ; music, Thom Monahan.

Narrator: Alvin F. Poussaint.

Originally produced by Media Education Foundation in 2003.

Captive Audience examines how the introduction of advertising into the classroom, along with the reliance on commercial interests to fund schools, is undermining the democratic mission of public education. The video includes close analysis of exclusive soda contracts, Channel One, and sponsored educational materials.

Grade 9+

Higher education.

Mode of access: World Wide Web.

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